Thursday, January 26, 2012

choosy with choices - cut, concretize, categorize and condition




I have been listening to a TED talk while eating lunch lately and really loved this one and thought I'd share it - my favorite line to take away may be "choices should mean something to the chooser and not the choice maker" - the studies shown also make it a good listen for makers ...

4 comments:

DancingMooney ♥ said...

This was awesome, thanks for sharing! I've always believed that less is more, but it's a fine line when feeling like we are offering 'enough' in options to our customers... This video has inspired me to tweak my shop categories a bit... ;)

KJ said...

I love TED talks.

Viktoria said...

Very Interesting post!
I am overwhelmed quickly by a big amount of products, and I often decide to buy nothing, even if I need something!
Amazing to hear about Aldi, but easily comprehensible!

Catherine Ivins said...

it has inspired me, too Janell! TED is addicting KJ- some of my faves are Jill Bolte-Taylor, Steve Jobs and JK Rowling- I know this is an issue for me Viktoria with my Polarity shop, too many choices. Whenever I go into Anthropologie I see so many things I like that I usually don't buy anything ....