|'cause girls don't wanna grow up either|
we just have to focus on reaching the people who will love us.
Popular doesn’t mean what it used to mean.
Everyone can be popular now. Yes, everyone. The cool kids may still be sitting at the best table, but guess what – we don’t have to look at them anymore.
(with their perfect skin and their perfect clothes and their perfectly straight teeth - wait, actually I have perfectly straight teeth, don't hate me)
We have our own table. We have always had our own table. But now thanks to this amazing thing called the internet there are a whole lot more people sitting with us and we only have to see each other.
The days of everyone seeing the same TV shows on a Friday night are gone; now everyone sees different things – the things we want to see.
(yes, the world is like Facebook now)
Those different things are niches.
(pronounced neeshe rhymes with quiche or like geese with a lisp, although here in New Jersey most people rhyme it with fish or itch)
Your niche is what separates you from the pack. It is also what helps the right people find you.
Forget the internet and Etsy for a minute and think of it like this – you are a chiropractor in a small town. If you focus exclusively on golf injuries you will probably be out of business, your small town will not support this type of specializing – you probably need to be more general.
But let’s say you move your practice to the big city – suddenly your general practice is getting lost in the shuffle. There are gazillions of clients for you now, but they can’t find you because there are gazillions of other chiropractors, too – suddenly a golf injury specialty becomes a good thing. In the big city you need a niche.
As cuddly and down home local as it looks, Etsy is the big city folks, yes, we need a niche. But there are some tricks to this niche thing.
Pop over to the TEAM ECOETSY BLOG for my niche tricks.
(and then say that five times fast and come sit at my table and check out my teeth)