Tuesday, August 27, 2013

the reason people love jane's product is not because of how awesome it is, it's because of how awesome it makes THEM

Jane ni Dhulchaointigh is the adorable founder of Sugru. She gave this talk at 99U talk at this year’s conference.

Talk about a woman stepping into her responsibility ... you will love her.


Viktoria said...

this is so brilliant! had to start a search immediately.
Hey, I am total the person for needing sugru , endless possibilities....thanks for sharing this Cat!

It reminds me on a little story of Astrid Lindgren (I don´t know if you are reading Astrid Lindgren in USA), in her book about the "children of Bullerb├╝", when "Lasse" fixed something in the child´s room with cardboard and clue or so, and proud he said :
"such great repairs you only can do if you are a "Muckepicke-Mechaniker" ....
How thrilled he would have been having sugru..haha

I listened to the whole interview, amazing story indeed!

Catherine Ivins said...

I know - isn't she great and this just genius - make what we have into what we need! Yes, I remember Astrid Lindgren - mostly for Pippi.

DancingMooney ♥ said...

What an amazing story, and I love the key point too, about how our product makes other people feel... totally spot on!

Thanks for sharing Cat!