Creating a Sustainable Business - Part III - Aesthetics

"form ever follows function" - architect Louis Sullivan

Now, aesthetics is a tough thing to describe- it does have a real definition, but whether something's aesthetic is good or bad is a pretty subjective thing.

We all have our own likes and dislikes, history and culture that create our predisposition that goes into judging the things we create and the things we purchase.

Function used to be (back in the days of the industrial revolution and today for some people and within some cultures) the most important part of any design and then form followed.

And, maybe for our handmade work to be truly sustainable this is still a good model for us to work with.

As customers become more conscious of how they spend their money it is very possible to see function pushed ahead of form again and this is more good news for the handmade movement where we control both form and function.

So, if you are a maker of flower vases for example - you might think first people want their vase to be cool (whatever that is to them) - to be their own aesthetic whether that be traditional or modern or whatever and obviously the form your work takes is very important and will stir up a certain audience and is the part that most personally reflects you as a maker ...

but, if the top of the vase, for example, sits in such a way - that is very cool and modern and pleasing to the eye of those who share your aesthetic - but will not allow a flower stem to sit straight in water and loses its function, well ...

for makers seeking to create a sustainable business with customers who are making conscious spending decisions putting time and energy into function can be, to quote Martha here, "a really good thing".

I just bought one of the very gorgeous jewelry hanging cases that the amazing Jessica of bluebirdheaven upcycles from antique printer drawers.

Now, as a customer I didn't go searching around Etsy thinking I wonder what interesting something or other I can find made from an antique printer drawer - I went looking for a jewelry case and my aesthetic led me to hers.

(and I am so happy with it by the way!)


Now, I do not know if form or function came first for Jessica - did she stumble upon a stash of amazing vintage printer drawers or want to create unique jewelry cabinets - but because she has taken into consideration both form and function she has created a very sustainable piece.

Functionality is also why sometimes even the most amazing illustrators find it easier to sell their work on t-shirts and jewelry and fabric and coasters and the myriad other functional processes available to them than to sell an 11X14 print.

(that and the fact that so many people have had the same art on their walls since Clinton was president - let's all buy some new art this week - we should start a movement - change your wall for fall or something catchy like that)

I have a beautiful bracelet that I would wear alot more often if I could latch the damn thing without giving myself a carpal tunnel injury or calling out for reinforcements.

(and I am not a "get hubby to zip me into this dress" kind of girl although that does sound kind of cool, if I had a dress like that ... now that I think about it)

Now, all of this is not to say that things can never be just 100% about form

(because all beautiful things serve their own function, of course, what higher calling than to give birth to something beautiful - something that moves us and makes us feel something)

but as makers looking to sell our work and create a sustainable business at the same time, the balance of form and function is surely something we might want to keep in mind.

NEW Lockets in Polarity Shop! YAY- I am working with some amazing new artists!


In the past few days I have added some amazing new artist locket sets to my Polarity shop on Etsy (and will have a few more over the next couple of weeks)

and some of the artists I have been working with have added some incredible new sets!

If you order any new set by the end of September and mention my blog I will refund your shipping charges!



GIVEAWAY - Stemellina - Hand Felted Wool Flower BROOCH!


Stemellina is one of 3 amazing felted wool shops created by Meli!

Meli is the Greek (her name means honey in Greece) mother of two, who lives with her Canadian husband (who was her summer love) and makes the most amazing felted creations!

Meli has a shop with gorgeous hand made felted wearables called Stemellina.

Another shop with gorgeous hand made felted home decor items called Woolicious.

And a third supply shop where you can purchase her amazing felted beads and more called Stemellina Supplies.


We are so lucky to have one of Stemellina's amazing pieces for this week's giveaway!

WHAT YOU GET:

One lucky winner will receive this gorgeous hand felted wool flower brooch!




HOW TO WIN:

Visit Stemellina (or one of Meli's other amazing shops!) and check out her amazing work - then come back here and leave a comment letting her know which piece is your favorite!

For additional entries:

(5) Twitter this post
(5) Blog about this contest; linking to this post
(5) Follow my blog

Let me know if you have done these things so I can give you additional entries. This contest is open to everyone.

DRAWING:

Enter by midnight, Sunday, September 26th! Good Luck!

No Whining on Wednesdays or some things you "surely" do not want to miss

Um - let's just say if your mother was named after ---->

and you were named after your mother,

you might just want to use your middle name, too ...

Congrats to Cathy, Kate and Katie - all three figured out my little riddle and instead of drawing for a prize winner I'm just going to give a locket to each of them - the Partridge family mom trivia was so obscure that everyone deserves a prize for that one!

This is Not a Real Whine, Really

Anyhoo, hubby and I took a little unplanned road trip this past weekend and I realized just how bad a certain someone's memory has become.

me (reading mapquest printout - yes, we have a GPS, but it is even less trustworthy than mapquest) - okay so we are on this road for 120 miles and then we take exit 27

hubby - ok

hubby - (10 minutes later) you said exit 14?

me - no, exit 27

hubby - (7 minutes later) how long are we on this road?

me - until exit 27

hubby - (20 minutes later) that was exit 29?

me - *crickets*

It is not an exaggeration to say this scenario was repeated at almost every road change - I am not sure what this means - but this is getting scary since I am counting on his memory to make up for the ever increasing gaps in my own ...

And
, even though it was just the two of us in the car, once a mom always a mom, so in addition to sunscreen (yes, the zinc kind), I brought hand sanitizer, wet ones, tylenol, band aids, paper towels, tissues, a box of teddy grahams and grapes - because "we need to eat some fruit".

So, I learned from this trip some important things:

1. When the road signs in South Carolina say 65 mph they actually mean 65 mph

2. How to talk with a mouth full of teddy grahams

3. Where to get three cases of diet pepsi for $10

4. GPS will always let you down - BRING A MAP

5. The same man who always instinctively knows when he is facing north, west, etc (yes, even when blindfolded and spun in a circle - I've done it) - cannot remember one road or exit from the next and can no longer be counted on to NOT GET US LOST

6. I have set up my life so that Every Single Thing needs to be done by me and I need to change this SOON or my head will explode

(we actually saw some evidence of the exploding head syndrome on our road trip and I am certain these animals had set up their lives to do everything themselves and were unable to delegate and had no one to delegate to and so were forced to make that final trek across the highway themselves - it did not end well for them)

road trip print by Dolan Geiman