Look At Me ... if I stand on my head and don't tell anybody that I stood on my head - did I actually stand on my head?

When I was growing up we had self-esteem classes in school where we filled our notebooks with everything anyone would ever need to know about us -

they were like little prehistoric facebooks.

These classes were designed to increase our confidence and self-esteem and basically imprint us with the message that we were OK.

Today, it isn't enough for kids to hear that they are OK- they need to be "special".

(and maybe we are all feeling like this actually)

And parents are encouraged to increase our kids 'self-esteem' by affirming their 'specialness'.

My adorable little niece serenaded me recently with a song she learned in nursery school -

"I am special. I am special. Look at me. Look at me."

(sort of to the tune of the farmer in the dell if you are old enough to remember that one)

I told her that I knew a better song and sang her something like -

"I am nice. I am nice. I promise to stop kicking Aunt Cathy in the face as she tries to put on my shoes because I am nice."

She told me I was mean.

(which I am, so maybe she is special)


Her brother, who is a few years older was insisting I wanted to watch him play video games

(having been advised by him that my own video gaming skills were not quite up to the par of actually being able to play with him)

I tried to drag him away from his controller and do something with me.

He wasn't going for it.

I tried a new tactic.

"I like to make jewelry" - he glanced up at me wondering where this was going.

"Would you like to watch me make jewelry?"

"Oh, I thought you were going to make me something", he said

"No, I like to make jewelry - would you like to watch me make jewelry?", I repeated.

"Why would I want to watch you do that?"

"Well, why would I want to watch you play video games?"

He told me I was weird.

(which I am, so maybe he is especially astute also)

Of course, I remember when we were kids and my sister and I would drag my mother into our bedroom to watch us do 'gymnastics' on the beds - shouting "look at me, look at me", until my mother, bored and achy with tennis-neck would find some excuse to leave

She could have said something about how amazingly special this all was, but more likely she said something like -

"OK, enough girls, I'm tired of sitting here"

since neither of us became Olympic gymnastic champions, maybe she wasn't the best encourager of 'specialness' - on the other hand we did think we actually had to do something to warrant an audience.

Of course, playing a video game is doing something - I sure as hell can't do it very well.

(now we all just go on our Blogs or Facebook or Twitter and announce what we are doing)

Kids today have never known any other world and are certainly not to blame here, but all this 'specialness' is making me a bit uneasy about our future.

(or maybe I have just had too much coffee this morning and am way overthinking this)

* adorable Look at Me print by The Extent of Silence

I should also add that when I redid my blog the other day I went to set up a Facebook fan page and the name Olive Bites was already being used

(I was thinking what has Olive been up to now?)

and then I realized that I had set up a fan page almost a year ago and then I forgot all about it!

GIVEAWAY - Spring Cleaning at Olive Bites - Win Some Scrap-Fabulous Goodies!

AND THE WINNER IS- CHOSEN BY RANDOM.ORG

Karen L - congrats Karen!

So, last week was supposed to be all about cleaning

(it wasn't, unless you count the cleaned up look of my blog and website - what cha' think guys? - but only say good things because I'm feeling a bit .. uh fragile, ok)

I did manage to get my crafty closet cleaned out (and 4 bags of clothes to Goodwill)!

WHAT YOU WIN:

Photobucket

This giveaway includes a 78 count rubon book of monograms, 3 hero arts brand spankin' new rubber stamps (big ones), 8 journaling tags, 2 pks of funky vintage flower stickers from making memories, 2 pks of K&Company 3D florals, 6 metal ribbon labels, 1 pk of definition stickers and 2 mini photo bags.

One lucky winner is going to be in scrap heaven with this take!

HOW TO WIN:

It's easy, peasy - just leave a comment below with your contact information!

For additional entries:

(5) Twitter this post
(5) Blog about this contest; linking to this post
(5) Follow my blog
(5) Facebook this post

Let me know if you have done these things so I can give you additional entries. This contest is open to US and Canada only (sorry guys!)

DRAWING:
Enter by midnight, Sunday, March 6th! Good Luck!

Blog Break - Back in a Week!

Of course, I haven't really gone fishing.

(you can exhale now Mr. Big Billy Bass)

I'm really still here, but I need to get my head and closets and inbox uncluttered and do some early spring cleaning.

I will be back next Monday with my -

1st Annual Spring Cleaning Giveaway

(this is not a lazy way of cleaning out my crafty closets ... really)

so mark your calendar!

* Gone Fishin' screenprint by DMeyerDesigns

(Mooza Designs Giveaway Extended 1 Week!)

Marketing This Thing Part IV - strategy is not just for generals

Back to the basics of strategic marketing :

1. Identify an Opportunity -

look for holes in the market that might be opportunities to use our creative skills
.

At this point things like brainstorming, focus groups of creative peeps, talking to your current customers - there are great survey sites like surveymonkey.com and
freeonlinesurveys.com that you can use to ask your current customers questions before introducing something new or to find out what they are looking for.

Once you have customers it is a whole lot easier to sell new stuff to them than it is to sell to an entirely different kind of customer.

(I have used surveys a couple times and always offer some kind of freebie when sending something like this out - it is amazing how many people who have already purchased something from you will take the time to answer a short - I have a 3 question max - survey)


A few words about showing your early ideas to people - sometimes they will not be so receptive and sometimes you have to trust your gut with this stuff and totally ignore them.

When I found this drawer of old auto parts in hubby's shop and started talking 'locket', he thought I had lost my mind.

He said, "Cat, girls want to wear silver and gold and gemstones and stuff that is shiny and new."

but I was thinking ... well, maybe not all girls ...

2. Niche thinking makes this strategic marketing a whole lot easier because a. there is less competition b. it makes it easier to find the customers who will be attracted to us c. our stuff has a higher perceived value since we can position ourselves as an expert in a smaller field and d. we can charge more.

It's like the travel agent who specializes in cruises for college athletes (if there is such a travel agent) or the chiropractor who specializes in golfing injuries. Their success comes from the fact that they are not worried about leaving out 95% of the market - they are just focusing on being the go to girl/guy for this niche.

(and it totally helps if the travel agent is an ex-college jock and if the chiropractor plays golf because there will be a kind of passion and presence and energy from that that will be unique to them)

3. Strategic marketing is about fulfilling someone's emotional need with our stuff.

Marketing people will tell us that people buy stuff based on their emotions and those primary purchasing hot buttons are:

LOVE,
HEALTH,
BEAUTY,
RELAXATION,
MONEY

How are we solving some problem for other people around these needs?

4. Strategic marketing is about taking what you love and being smart and creative about making money with it.

No one can really teach us how to do this, because it will be unique to what we do but there are lots of incredibly clever people on Etsy doing all kinds of strategic thinking within competitive markets.

Littlebrownpen is an amazing photography shop that could be teaching strategy to generals in the Pentagon.


1. The passion they have for their subject jumps off their pages.

It is clear they have an amazing and developed skill set - composition, depth, perspective, technique - just gorgeous. They live in New Jersey (yay) but their hearts clearly reside in Paris.

2. They have chosen a subject that is not available to everyone with a camera.

(for example - if you are going to sell photos of flowers on Etsy, they will have to be some very special flowers and you will likely need some photographic techniques to set you apart from everyone else because everyone has a digital camera and access to flowers and by everyone else I mean your customers - also people probably don't want to buy pictures of your cat - if they like cats, they have their own cats to photograph

this is the same reason if you make jewelry and buy your supplies at AC Moore or Michaels or other places available to everyone your work is much more likely to look like everyone else's work)


3. They think in terms of how customers use their products.

Sometimes it is hard for people to see how a single photo or print they love would fit into their home.

People often have large wall spaces to fill and by offering the groupings they do by color I could see how customers (even those with no interest in Paris) could immediately see how this could work in their home and be excited to buy. It is, I think, simply brilliant.

They do alot of other smart things; based around the fact that they think their customers are smart, too.

They are a great example of makers creating things from their heart that people want to buy.

Now, we want to be creating our own brand and not copying anyone else's, but seeing someone else doing something really, really well can get us thinking of new ways of looking and thinking about our own work.

Traditional target market thinking doesn't always work for creative makers intent on exploring our own passions and some stuff we just have to make even though we know we will never be able to sell it, but by staying true to our own hearts and factoring in those "other people" that our business needs to thrive I truly believe we can create something totally freakin' amazing, real and make some money, too.

* failed opportunity print by the amazing Jenni Penni

Have a great weekend everyone - don't miss the last couple days of Mooza Design's totally fun bathroom door art giveaway here!