back to the real world ....

cat and geo vaca - north captiva island

10 Things I Learned on Our Florida Vacation

1.  I MUST get a golf cart

(there are no cars allowed on this island and the golf cart

was wicked fun - I don't want to learn to play golf

and can't support all that green grass watering -

I just want to  drive the flippin' cart/car - what is it called?! - 

SO MUCH FUN)

2. Never wear flip flops when hiking

(I lost mine in wild rushing water - day 1- 

and had to hike 2 miles over hot sand and through dense brush

in just hubby's socks - I will never make 

fun of his socks with sneakers again - I think they saved my life)

3. Everything tastes better cooked on a grill

(even stuff I make, I knew this already, but forgot somehow)

4. The new Harry Potter land at Universal

(yes, we spent one day in Orlando)

is highly overrated

(I convinced hubs we needed to make a 

3 hour drive to Orlando to see Harry -

we had to check out of our beach house on Saturday

and our flight home wasn't until Monday morning 

and we had to drive 3 hours back
to the airport the next day -

I really wanted to experience

what many are calling "the best amusement park ride evah"

I got instantaneous motion sickness

and spent the ride flying from dementors

with my eyes closed, trying not to puke
and missed the whole thing)

5.  I am not afraid to swim in the ocean 

many better swimmers are - for some reason I'm not

maybe because we saw dolphins everyday and I think where

there are dolphins there are no sharks 

(I passed this info on to a few people on the beach 

before realizing it was probably not a good idea

to spread this around since it is most likely that I made it up)

once the dolphins were only about 25 feet away from me

they told me they prefer Pottery Barn to Target,

Trader Joe's to Whole Foods,

and they wish to God we'd stop peeing in the ocean.

6. Next time I will bring half as many clothes

and twice as much food

(don't be scared - I won't be wearing half as many clothes

at one time - I will just be wearing the same things
over and over again because that's what we did)

7. Never buy your first smartphone

right before your vacation

because you will not know how the hell it works and will be
asking 13 year old strangers to help you

8. (this one is hubs lesson not mine)

When new becomes normal, it stops being made of magic

(he got a little bored - although this could be due to the horrific sunburn he suffered

on the very first day - pic is from day 4, yes it was even worse than it looks here)

9. When hubs says he has put on sunblock -

he has not put on sunblock

10. Beach vacations will always

end the same way -

me clinging to the boat and screaming

that something is wrong with the calendar -
it is really only Tuesday and
I have 4 more days ...

and then of course the Island Police,

handcuffs, fingerprints and some crazy woman
demanding of the officers 

"DON'T YOU KNOW WHO I AM?!"

 - not because I'm famous of course, but just

because my memory is so bad ....

always believe ... keeping our ears (and heart) open

by tina blue shoes

It feels right to put some words of wisdom and magic out there before I get on the plane tomorrow. I am a nervous flyer and have to get up at 3am for the 6am flight out of Atlantic City (I am so not complaining) - the acupuncturist has a cure for nervous flyers that involved some chinese herbs that look like bb's (yes, the "you'll shoot your eye out" kind) being taped into my ears. I decided the idea of that made me a little more nervous than the actual flight so will be flying ears (and heart) wide open -

have a wonderful weekend everyone!

a new moon in aries and if prone to vacation jealousy close your eyes at this point

Every month the new moon brings an opportunity for us to connect with the energy of intention and opens up a gateway for us to “call in” a new beginning.

(when I talk to hubs about new moons - he says "not another one!", you might be thinking that, too - but it is also a wonderful little reminder that it is never too late to start over ....)

Yesterday's New Moon is in Aries - its magical powers last about 48 hours so get crackin' (first sign of the zodiac, self-starter, high energy and all that jazz) and lots of other planets are in Aries, too, so it feels like a new, new moon.

Walk in the moonlight if you can (there won't be much it's just a sliver now, but it's very powerful).

Make some wishes, (which are different than intentions - they are more magical and trusting I think, without the force of our own will behind them) set some intentions too though, plant some seeds ...

cat's vacation island (north captiva, florida) - please don't hate me

So, hubs and I are flying to Florida for a week, gulf coast - never been - just the two of us - first trip alone since 2007 - we are practically giddy.

Hubs always needs an entirely new wardrobe for vacation - this is the only time he ever thinks about his clothes, so to let him go hog wild (and because I have coupons) we head to Kohls.

I leave him in the men's department and wander around the rest of the store checking out vacuums and kitchen stuff for a long time. Suddenly I remember I am not shopping alone (like usual) and race to the front of the store where I figure he is probably in line to pay (without the coupons).

I look around. No hubs. I head back to the men's department and he is exactly two aisles from where I last saw him. "There is nothing here", he says. "Nothing?", I ask, suspecting exactly where this is headed. "No, let's go to the mall."

Now, this is not a ploy on hub's part to go to the mall - he hates the mall. This is a ploy to go to Sears - to look at fishing gear and not clothes and I am on to him, but since I need sandals and I am feeling vacation giddy I say "ok, the mall is better".

Hubs then spends an hour looking at fishing gear before wandering into the men's section and grabbing the quickest vacation wardrobe ever assembled.

Also while we were at the mall I will report that a woman comes out of the dressing room to talk to her husband. She is wearing a sundress that she had been trying on except she had accidentally left the top half completely unbuttoned.

And so, wearing nothing but a bra underneath, essentially flashes her ladies to the entire store.

Not only that but everyone was looking at her because she had just yelled her husband's name very loudly to get his attention

(it just kind of croaked out - I have no explanation other than possible spring allergies).

Oh, did I mention she was me?

@#%!!!

(dear everyone in the store - that one was for free - next time you all owe me drinks)

Now- my plan is to blog from our trip and include pics with my new smartphone, but we will be on an Island with major shelling potential and mama really, really needs to find some sand dollars so everything is pretty much up in the air at this point ...

I will be thinking about all of you working your little fingers to the bone while I am sitting on the beach drinking margaritas ... please don't hate me (at least I'm thinking of you).

synchronistic strategy part IV - do what I say, not what I do with this stuff

teach her locket - what are you learning?

So, my front page exposure had ended - my shops were still selling, but I was definitely feeling a change (ka-ching).

I started blogging regularly - like very regularly, like pretty much everyday.

Now, I didn't ask myself, like a normal business owner probably might - "How will I replace that lost exposure?, What changes will I make?" - I just replaced something I loved doing that now felt pointless (treasuries) with something new that I loved doing (blogging).

My content was all over the place.

Originally I thought customers would read my blog, but quickly saw that most of my readers were other makers, so I just kind of ran with that.

I never wrote my posts the way SEO people advise - no link backs,  no use of popular search words and phrases, no # titles that readers (and search engines) love - like "10 ways to make more blah blah blah" although I could have (sort of) easily done these things. I never promoted my blog. I didn't join blogger groups or comment on other blogs in any regular way, no guest blogging, etc.

(honestly I didn't do these things because I didn't have any time left - I had a business to run, a maker business with me doing all the making plus everything else and I was blogging everyday)

I see how I could have done this blogging thing so much better - especially in light of all the time I was putting into it - again the "connections" thing in terms of business exposure was not something that was on my radar in the way it could have been.

I have a friend who makes really cool, unique jewelry. She got into her first tradeshow in Las Vegas at the very last minute. She drove from several states away with a suitcase full of jewelry and a white table cover. She panicked a bit at set-up when she saw the beautiful displays in cash and carry jewelry which the other makers had obviously put a great deal of time, effort and money into but set her jewelry out on her white table cover and tried to look confident.

She was busy all day, the busiest table in cash and carry - later she told me she thought maybe her blank canvas had worked better than the other displays and I agreed that empty space can be beautiful and certainly her display wasn't fighting with the store owner's sensibilities - I did wonder though if even though she was the busiest table in cash and carry (I think because her work is amazing) - if she couldn't have done even better with a great display. We'll never know.

With my blog I'll never know either. I don't regret many of my blogging choices - because it has been a great learning experience and I have met so many amazing people but as part of an inbound marketing program you can learn from my mistakes.

Inbound marketing is about conversation - otherwise we are just talking to ourselves (which I don't mind so much although it drives Olive a little nuts) so if you are blogging for exposure try some of those things I didn't do. And don't spend so much time on your own blog that you have no time for anyone else's.

Having a clear focus on our audience,

(which for most businesses, when our blog is connected to our website, will be our customers)

establishing a content management system (in line with our brand), engaging with people through social media and trying new things

(but not too often and not too new - "the standing still" part of inbound marketing is important, the people who love us won't be able to attach if we keep changing things - we know how annoying all the Etsy and Facebook changes are)

are the best ways to create the kind of synchronistic strategy we need for the right customers to find us.

Inbound marketing is all about creating an authentic presence (after we have created our authentic, incredible makings) and being in the right place for the right people to find us. 

There are lots of great posts out there about how to use Twitter and Facebook and Pinterest and dozens of other venues to engage customers, so I won't go there. There are not enough hours in the day to do everything; don't try. We just need to make the right choices

I think our emotions will tell us which choices are right for us - the stuff we love is the very stuff that will line us up with our abundance.

and stick with them - this inbound stuff is a process. It takes patience.

There is not a lot you can do that will make your sales explode - there is a whole lot you can do to help your business expand.

As with everything getting really clear about the stuff we are doing, and focusing our attention and intention on that and not giving our attention to the other stuff - if we don't have time for it, either make the time or get it off our radar entirely - always gets the best results.

(One intention I have is to get more involved in Pinterest and Instagram this summer since pretty pictures are feeling about my speed at the moment plus I finally broke down and got a smartphone) xo