Using Astrology and Moon Timing to Launch Your New Product

Now, I do not believe in fortune telling (although these folks look pretty damn reliable, don't you think) but I do believe in right timing.

For anyone launching a creative venture - business, product, book, etc - knowledge of astrology and the moon can be extremely helpful.

The best and most accurate right timing would be personalized to our own natal chart and our business's chart, but there are some general things we can talk about here that apply pretty universally.

First off - unless you absolutely, positively must launch something creative when Mercury or Venus is retrograde - don't. I would try to avoid Mars retrograde periods also. These 3 periods cover almost half of 2014, so we can't always avoid them, but be prepared to be doing revisions and dealing with increased glitches and setbacks.

Of course, sometimes this is exactly the stuff that separates the men from the boys and the women from the girls and makes us and our launches stronger - so if you must move ahead during these periods just move fearlessly and know you can do it! 

The muscles you are building now will be needed later anyway.


The moon is fast moving; changing astrological signs every 2.5 days and working its way through its entire cycle in 28 days (through all the signs and from new to waxing to full to waning and back to new).

The Moon is ruled by the sign of Cancer. Cancer is the mother energy that is all about beginnings - tenderly nurturing and appreciating the newness of things.

The New Moon is the time when the skies go dark (the moon is between the earth and the sun). We can't see the new moon (until it forms a crescent later on in the week) - it is literally the time we are "in the dark".

Now, remember everything starts life in the dark as a thought (think seeds in the ground). This is the beginning part which only feels like the beginning part if we are paying attention.

This is the time of pure potential - use it well, but we don't want to actually launch something new at the New Moon (I know it sounds like a good time, but the moon is not so physically strong at this time). The moon should not be void of course either.

The best time to launch something new is the time between the new moon and the full moon - the time when the moon is waxing (appearing to grow larger in the night sky). Ideally we want the moon sextiling the sun or trining the sun - this would be 5 days after the new moon or 10 days after the new moon.


The sun is strongest in a fire sign. The fire signs are Aries, Leo and Sagittarius.

(now I am speaking generally here all sun signs have positive qualities that can work for creation)

The best time to launch something new is when the sun is in Aries (March 21 - April 19 and ruled by Mars the planet of action), Leo (July 23rd - August 22 and ruled by the sun) or Sagittarius (November 22 - December 21st and ruled by Jupiter the planet of good luck).


Some planets are generally more important than others for your new business or product. Mercury rules communication so it is important. Saturn rules structure and hard work and the 10th house so he is important - there is no excellent placement for him, but some are better than others. If your creative venture is a creative venture you want to take a look at Venus (she rules the arts) - it is important she be well placed. Jupiter brings good luck and expansion so we do not want to waste her. I would shoot for a time when Jupiter is in the 1st, 5th, 9th or 11th house.


Who is ruling the first house? The first house represents the business. Who is ruling the 2nd house? The second house is our values and our money. Who is ruling the 10th house? The tenth house is all about our reputation and status. Who is ruling our 7th house of customers and partners - I wouldn't want Saturn hanging out there and bringing me challenging customers who make me work harder. Also check where the natural rulers of these houses have landed - that would be Mars, Venus, Saturn Capricorn & Libra.

So, how do we time the signs and houses the planets are in when we launch?

Pull an astrology chart for the date and time you are thinking of launching HERE - even if you have no knowledge of astrology or interest in learning you can read about your creation as if it is a person (not in a businesses are people kind of way, but sort of) - is this someone you would like spending time with? Does this sound like someone who would offer value to the world? Think about what you are looking to do with your new business - does this sound like someone who could do it?

Use your intuition with this.

If you are able to compare your own natal chart with this new chart it would be a huge benefit. There are astrologers online who can do this. It is a bit of work so likely won't be cheap. The truth is though, that no one knows you and what you are creating with your life and your work better than you do.

Astrology is more about what events mean than it is about predicting them; feeling charts rather than studying them.

It is the emotional journey of planet Earth we are all here for, after all.

There are no outcome guarantees with anything we do, so we always want to be moving toward what makes us happy. And obviously we can have the most spectacularly fertile ground for a launch and it we do not then water the ground, rake out the weeds and provide lots of sun and attention even the strongest seeds will not grow. It surely isn't a bad thing to check the soil first though ....

I believe the most powerful and soulful business technique we can nurture is a quiet mind.

I know from my own life when I am unbalanced and "trust my gut" I come from a place of fear (think : knots in your stomach, things we can't stomach, eyes bigger than our stomach) - I always attract exactly the crap I am trying to avoid.

When I am actively quieting my mind on a regular basis and "trust my heart" I come from a place of love (think : heartfelt, heartful, know by heart, change of heart, close to your heart) - things always go smoother. There is a total guarantee of happily ever after with this because this kind of happiness is not circumstance dependent.

Play around with the times for your location and really think about what you are looking to create within your own life with this launch - I am especially liking the days of April 4th (Friday ruled by Venus - art), April 5th (Saturday ruled by Saturn - business) and April 9th (Wednesday ruled by Mercury - communication - unless you are an over-thinker, Wednesday's child is full of woe and worry after all). Of course we still have Mars retrograde so if you can wait until he moves direct - or ideally wait until July when all the retrograde energy is past - that will be even better!

What does launch mean? Well, that is really up to you because our beliefs and intentions are key here. I once sat outside my county business office waiting for the right time to register my business name (this is inexpensive and a great way to establish a launch date, time and place). If you sell on Etsy you can certainly determine a good time to press that list button. You can not go wrong with this kind of mindfulness.

NOTE - I give this advice and all advice on this blog with my usual disclaimer:

Disclaimer - I cannot be held responsible for any actions you might take from reading any of my posts - please keep this in mind if you end up in your parents' basement obsessed with pinterest and green tea.

(unless of course, this would be an improvement over your current living situation, in which case, I take full credit)

1 comment

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