Friday, May 6, 2011
Cause Related Marketing - merging our passion with our profit by volunteering (and other acts of bravery)
If you have a crafty business - aligning yourself with a charity or cause that you passionately believe in can become a corner stone of your marketing plan.
There are many ways to create the type of partnerships that can get your company name out there and generate goodwill (plus good karma) for your biz.
It used to be when I would register as a volunteer I would use my name (beach clean ups, etc), but this year I have been registering as my company.
(yes, I sometimes have to drag Olive along or some of my human family posing as my "staff")
I made some great connections, would probably be doing the things anyway and who knows who might see my company name on the registry and look me up later.
I think it is important to be authentic with this and work with causes you believe in - people will sense your passion and see that you care - and they'll realize you will probably care just as much about your work.
When you fill out your name on those cardboard pink ribbons and shamrocks and hearts at the local store when donating your dollars - sign your company name instead of your own -
maybe a buyer from Anthropologie will be chowing down on her Happy Baconalia at Denny's
(yes, I just googled them and this week they have a Happy Baconalia breakfast pretty much guaranteed to send someone to the emergency room)
and see your little donation ribbon with your company name over her head and pull out her blackberry or ipad or smartphone or whatever techno doodad buyers from Anthropologie are carrying these days and check out your shop, get uber-excited over your awesome offerings, run out of the Denny's
(you probably just saved her life which I'm sure will be taken into consideration when she writes her order, another plus)
screaming your business name and call you the same day.
... or maybe your little donation ribbon will be taped up in such a haphazard manner that it will fall to the floor within minutes, be trampled by a gaggle of girl scouts (I forget what you call groups of them) and only be seen by the cleaning woman ...
... who will happen to be moonlighting from her real job as a reporter for People magazine where you will find your little gizmo next Christmas in the holiday gift guide ...
you can't go wrong with this stuff ... really.
*small acts transform the world print by Fresh Words Market