letting our message dictate our direction ...

We know that the internet is gigundo immense and that selling things here and creating a business here requires niche thinking.

(niche as in not everybody is going to love us - sniffle - and that is ok, more than ok in fact - it is necessary -

and this is actually a life lesson the internet has reflected back to us that we should have learned in grade school, but if you were like me you were maybe absent that day decorating plastic headbands with puffy paint)

This thinking isn't about our target market or our products or anything as tangible at any of that.

Niche thinking is all about our message.

And I am not really talking about the finding our voice thing that comes with or without the many off-key choruses of do-re-mi when we are alone in the shower.

This message is the very root of our business, the essence really - the part that all things amazing spring from

(and spring is not the right word here, because maker's makings do not "spring" - they meander like weeds in all kinds of directions while we run around behind them with trimmers and miracle grow until we have ... something)

the roots that define why we do what we do and when we get this part straight - and get a focus on this 

then deciding which makings to make, which people to connect with, how to attract our peeps and how to get in the money flow with this thing we have made becomes alot easier.

(and if we are thinking we are doing this to be making money, well, there are lots of things we could be doing to be making money - why are we doing this thing)

* does this poster .... print by 618love