Blog Break - Back in a Week!

Of course, I haven't really gone fishing. (you can exhale now Mr. Big Billy Bass) I'm really still here, but I need to get my head...

Marketing This Thing Part IV - strategy is not just for generals

Back to the basics of strategic marketing :1. Identify an Opportunity -look for holes in the market that might be opportunities to...

Marketing This Thing - Part III - Grab a Breath Mint, It's Time to Cuddle

OK, now strategic marketing is going to mean getting very close to the customer (not close enough for any type of disease transference,...

Why Listening is Just as Important as Talking and why your target market may be able to avoid you - Marketing This Thing Part II

There are 2 types of marketing that those of us with maker businesses have to be thinking about - there is strategic marketing (this...