16 Last Minute Moves to Sell More and Stress Less on Etsy This Year (warning - if you are already tired have some caffeine before reading this, don't hate me)

My post today on the EcoEtsy blog - getting your groove on this holiday season:

1. Check your supplies. Get organized. YOU CAN'T SELL WHAT YOU DON'T HAVE. But, you don't want to overstock and make no money. This is tricky stuff even if we are working with historical data for our shop's sales. Maybe get yourself a magic 8 ball (I find this to be pretty effective).

Put yourself in your customer's shoes (this will give us a great excuse to buy those kick-ass boots we've had our eyes on) - and think GIFT.

Look at your makings, put on your new boots and think - "If I were buying this as a gift what would I need to know, how would I want this to look, how would I want this transaction to happen?"

2. Now hop over to Blugrin (Betsi) where there is a great tool to do QUICK EDITS.

3. Do you have variables set for your listings so customers can provide their CHOICES AT TIME OF PURCHASE?

We want to eliminate back and forth emails as much as possible plus I think people hesitate to purchase late in the season if they have to write in information - sometimes this can't be helped but if you can add a variable - get it in there. Remove all barriers to a customer's purchase.

Example - I sell a lot of bracelets, but not on Etsy and not as gifts, because sizing is tricky. I am  adding this chart into my bracelet listings

(although I will still offer the advice on how to measure)

as well as guarantee free shipping back and forth after the holidays for bracelets that do not fit.

It's a gamble and won't work for everyone, but after putting myself in my customer's boots, I think this will make them much more likely to order. How are your listings hurting your gift sale orders? Is there some kind of quick fix you can do to increase sales over the next few weeks?

4. GIFT CERTIFICATES - now that Etsy has instant downloads this is a no-brainer for everyone. If you are outside the country where most of your sales happen you need to do this.

HERE are some templates.

5. COUPON CODES FOR REPEAT BUSINESS - Etsy will email a thank you with a coupon code after you have a sale. If you are not using this - get this set up. Better yet, do this yourself and get them added to your mailing list at the same time. Sign up for a free account at Mailchimp.

6. SHIPPING - Etsy has added shipping profiles so get your listings linked & you can adjust quickly to priority shipping as we get closer to Christmas.

Let people know in your listings you can gift box, include a holiday message and ship directly to their friends and family - they just need to enter the shipping address of the recipient when they make their payment and provide their holiday message in the comments area of their order. I have people ask me to ship to someone else often and even if the address is not entered with their payment (giving me shipping protection) I usually go ahead and do it - use your own judgement with this.

The USPS shipping deadlines for 2013 are HERE

7. The word GIFT in listing titles and tags - I have heard Etsy isn't a fan of this since everything is a gift and it seems like a pointless tag, but I still think people search with it - just use it in a specific sense, not as a stand alone tag. If a customer searches 'teacher gift' and we have only tagged teacher we will not show up in the search so adding the specific tag and words in our title "teacher gift" could be a good idea (assuming of course, our item is actually a teacher gift).

8. SALES - If you like to shop sales, you can safely assume your customers do, too.

Black Friday through Cyber Monday is probably the best time to give your best offer.

Later on, customers will be more desperate and not so geared toward pricing. I don't mean this 'more desperate' in a bad way and some people are always looking for sales, but if customers are thinking your best offers are coming later they are less likely to shop early. Later on they will probably be less price conscious and you can always have a NICK OF TIME sale at the last minute to move out ready made stock.

Have a countdown to the sale. Make sure everyone knows the sale is coming - use your teams, blog, Facebook, Twitter, Mailchimp, tell 2 friends, etc- create a sense of urgency - let people know this is your best sale of the year. Use coupon codes and tag with ON SALE or Cyber Monday Sale or whatever you think customers might be searching. People love FREE SHIPPING.

Update your banner AND avatar with this - customers looking at your item will have your avatar clearly visible this year!

9. READY TO SHIP - this makes a great category or tag to let people know it will be on its way FAST. Then actually ship it fast. Don't assume people need their holiday gift for Christmas - they might need it for the Christmas party 10 days before. Your ready to ship orders should go out the same day or the next day or don't bother labeling them ready to ship.

10. BEST SELLERS - get your best sellers into your featured items, but remember to show some variety here.

11. LIMITED OFFERS - do some limited offers on Facebook and Twitter - run a lunchtime sale with a free gift, etc. Have fun with this, go on Twitter and offer 50% off to the first person who tells you Frosty's last name (except use a question that actually has an answer) - don't worry that no one will answer you. You are sending your good energy out into the universe with this stuff - you are proclaiming, "Send me customers, I am ready for them!"

12. GUARANTEE - offer the best guarantee you are comfortable with then allow yourself to get a little uncomfortable and offer an even better one.

13. GO MOBILE - answer your emails immediately (you don't really need to sleep).

14. ORDER MOO CARDS FOR CUSTOMERS TO USE AS GIFT CARDS (or print your own) - don't assume the end user is getting your business card - they aren't. But if you make a mini TO and FROM card

and print your website on there discreetly - it will end up in the recipient's hands (include your regular business card for the buyer, too).

Moo cards are on sale until the 17th - and arrive fast so get on this. My card without my info (you can print your info on the back) is HERE.

CHECK OUT THE REST OF MY TIPS ON THE ECOETSY BLOG HERE INCLUDING MY HOT ETSY TIP OF THE MONTH

a waxing autumn moon .... channeling our ancestral harvest energy to manage the season

Maybe because it is snowing outside my window this morning or maybe because the business we are in pushes Thanksgiving off my radar to free up the brain cells (and energy) I need to prepare for the Christmas rush, but I am feeling the need to embrace these last few weeks of autumn. Maybe you are, too.

We are in the middle of a wonderful waxing moon. A waxing moon means the moon is getting larger in the sky, moving from the new moon towards the full moon on the 17th. This is a time for new beginnings, to conceptualize ideas, to invoke. Mercury also moves direct so things will become more clear to us now and things will move forward with less back-steps and road blocks. 

Our ancestors prepared for winter in autumn - they brought in the harvest, readied the indoors to take care of them through the winter months they knew were coming - and these are exactly the things we do now.

I make about 60% of my income for the entire year in November and December - when things get crazy I channel my ancestral 'bringing in the harvest' energy and winter mindset. I bring some pictures of them into my workspace now and they whisper to me, "we are all depending on you Catherine, we love you, you can do this."

I much prefer inspiration from my grandmother and great-grandmother to Nike these days.

We are all fully immersed in Scorpio right now - the ideas of life and death are on our mind - for our ancestors, winter brought the year's highest risk of death and Scorpio gave them the courage to face this without fear. It was also a secretive time - you had to hide your harvest from animals, thieves and authorities who might try to claim it. So it is a time for hiding things and unearthing them.

(maybe the things we don't even know we have buried that come out in heaving sobs during yoga stretches)

 It's a time of unity (we needed diplomacy and tact to avoid war during harvest time) or a time of war (when the people who didn't know any better prevailed).

If you look at your own life (and the world) you will see these same patterns playing out now.

For now, for us - as makers - making art and businesses and lives - I think we are all artists and makers, as long as we take responsibility for the energy we are putting into the world - it is the time when new life is concentrated into seeds for next year.

In the hustle and bustle now as you bring in your own harvest, whatever that looks like in your own life, and prepare for your own winter, take the time to think about what you want to birth next year - your interest and attention and intention will create the seeds for this birth - being all over the map with your thinking will not create the strongest seeds.

(we don't want to manifest some GMO crap that might withstand the current pesticides but will do us in, in the long run - we are all in this for the long run)

You don't have to have all the answers or any answers at all, just think about what you want to invoke - the way you want to feel - you can't do this stuff wrong.

ok I'll shut up now .....

I'm not really armed.

I mean I have arms ... and legs ... and some wee part of my brain still functioning, at least functioning enough to know I have been AWOL.

I had a crazy experience at yoga

(and by 'at yoga' I mean doing a yoga DVD is my bedroom).

I did a kind of buttock stretch and started crying .. and I cried and I cried - it was .. well, I don't know what it was. Something must have come unstuck, something that has left me a little wombly.

(I know this is not really a word, but I think you will know what I mean - kind of like wobbly but with an extra does of ... something).

I tell hubs about this and ask him what he thinks this means and he says "google it".
"Google yoga made me whombly?"
"Yeah."

I tell myself I've released something pinned up in my kidney, spine or liver - are any of these things back there? I imagine all the cells in my body dancing and releasing toxins.

Then I get into hub's truck yesterday because I forgot to renew my car registration again and have to drive his truck until I can get to the DMV or MVC or whatever we call it now and he has a huge, like 6 feet tall antenna on the roof and a huge, CB radio bolted to the floor.

(where did this come from? he claims he bought it last summer. did I live here last summer? how do I not know about this?)

It's like I am living in an alternate universe.

I think the wombly may have shifted me into a different timeline; one where I am married to BJ. I keep looking for the monkey.

(and if you are under 40, you will probably not know what the hell I am talking about here, consider yourself lucky)

Hopefully this dry spell will end soon and I will sputter out my usual nonsense, in the meantime I hope everyone enjoys their holiday tomorrow! xo all

New Moon in Scorpio and Today's Solar Eclipse (which I slept through)

by the amazing Lisa Falzon of Meluseena

Today's New Moon in Scorpio with Saturn conjunct is all about taking responsibility for our lives

or rebellious behavior if we have been overburdened

it's about self-empowerment, change, financial partnerships and avoiding power struggles, releasing the need to blame our parents and not blaming anyone who oversteps our boundaries when we haven't set any.

New Moons are great times to plant the seeds.

Everything starts with our intention so setting intentions for Scorpio stuff during a Scorpio new moon can be very powerful. This new moon will conclude with the Scorpio full moon in 6 months, so we can take a look then at how far we have progressed with the intentions we set now.

Scorpio stuff includes - secret stuff, buried stuff, unearthing things, politics, psychology, change, restoration, forgiveness, obsessions, compulsions, risk taking, intensity, commitment, self discipline, sex, loans, taxes, debts, inheritances, contracts for our business, jealousy, revenge, suspicion, guilt; lots of underworld stuff.

I usually list my affirmations here but this month mine are words I need to write and burn - all release and gratitude this time, here is a link to an example just work with the Scorpio stuff above to get the most bang for your buck with the moon!

(yes, I say things like 'bang for your buck' now, my vocabulary vacillates between a wise ass 10 year old and a 75 year old vacuum cleaner salesman these days) xo all

thyroids and hormones and cortisol, oh my ....

recycled cork & steel bracelet - handmade by me

I thought I would give a quick thyroid update since when I posted about this health stuff I got quite a few helpful emails from people dealing with similar auto-immune issues.

I am not going to put everyone to sleep with my current situation although I will update it at some point. I did decide not to have my thyroid irradiated ...

Anyhoo, for anyone dealing with this stuff these are some of the things I have been working with as I try to coax my body to stop making antibodies against itself.

(you might notice I have a lot of posts about working against our own self interests - this stuff is all connected)

1. Olive leaf extract -  a natural product that can be taken all year round (especially good for winters and for right now as we have moved into Vata season) to boost our immunity and manage viral infections.

2. I saw on WellnessMama's blog a while back that thermographic imaging is proving how grounding affects inflammation. I have instinctively felt this for a long time as I totally get flare ups when I am most ungrounded and it is nice to have some proof - this may not be totally scientific proof, but if we wait for them they will just turn grounding into some kind of pill with a gazillion nasty side effects.

I use my favorite grounding techniques and I decided to buy an earthing sleep system. We also unplug our wifi and cable while we sleep. I used to fall asleep with my Nook next to my head - not good. We have definitely noticed a difference in our sleep with this in a very short time. My acupuncturist believes sleeping is the key to all healing, so grounding while sleeping seems like an excellent idea.

3. Leaky Gut - this is caused by

• a crappy diet high in sugar and low in fiber (which was my entire diet for most of my life)
• deficiencies of zinc and omega-3 fats
• overuse of antibiotics and hormones (think birth control pills here)
• environmental toxins (research BPA!)
• stress / anxiety (the parts of our brain that deal with this literally get thinner as we get older so the stress we could handle at 30 is harder to handle at 40 and 50 and 60 - if we don't deal with this stuff we are opening the door to dis-ease)

This should be a post all by itself.  I will write one soon, but google 'leaky gut' if you are dealing with any kind of auto immune issues especially if you are having digestive and mood and irritability issues.

4. Apple Cider Vinegar - alkalize! I drink this in the morning - yes, it smells like you are coloring easter eggs, but those were happy days right?! and my house smells like vinegar anyway from green cleaning products - you get used to it. The taste is not that different than lemon water. You can also use it in salad dressing, to wash your hair - not sure I would try that - and some say it smooths skin. I also continue with the lemon water although I do worry about my teeth a little.

5. Calm - hundreds of excellent reviews on Amazon can't be wrong.

6. Acupuncture - still going once a week although the fact it isn't covered by my insurance makes me crazy. I sold a table on Craigslist recently to pay for a few more weeks. 

I am about to do some lymphatic drainage massage and change up my exercise routine again, since the "routine" in my "exercise routine" has been ... erased ... who keeps erasing "routine" .... I blame Olive - her erratic, crazy behavior on walks always makes me feel like the Billy Ray Cyrus of dog parents. I want to write a post about how our pet's health is influenced by our health, too - I have seem some amazing connections with that lately. I guess that means I can't blame Olive though ...

Anyhoo, have a great weekend all - the wind is blowing like crazy here, am hoping I might end up in Oz for the new moon this weekend ....

print by embie online

Scalability and Our Handmade Business (Part IV) - what to do when we run out of hours

follow your bliss locket - shira sela and polarity

See the previous parts of this series HERE, HERE AND HERE.

If we scale our handmade business and the thing we love most is the making of our whosee whatsee, then chances are we won’t be doing the thing we most love as our production numbers increase.

That is when we either get real with ourselves, delegate stuff we don't want to do to free up time for us to make stuff, streamline our processes, figure out a way to make our hours for dollars the highest $ possible and decide that is enough

(yes, you can actually turn away business and survive)

or we train someone else to do enough of our production that we can produce greater and greater quantities without killing ourselves.

(no matter how popular our whosee whatsee, no product has a shelf life of forever anyway)

And yes, there will be a learning curve with this and yes, production will slow at first and yes, there may be weeks when we will be paying someone else more than we are making ourselves

(owners get paid last folks)

If we dream of a really huge order and our plan if we were to get that really huge order is to "do whatever it takes" which is the kind of un-planning many of us call planning (raises hand), well, this is the thinking we want something we don't really want stuff that just makes us and our business weaker.

We send life mixed signals. Mixed signals cancel each other out.

We don't get what we want because some part of us - the part that thinks we are not ready for it or thinks it will be too much work or knows we are out of our comfort zone with this - some part of us doesn't want it.

But, what if we actually made plans for that huge order and got ready for it - what if we made it feel welcome. What if we took the time to bring that unconscious part of ourselves that feels this is outside our upper limit into the game. We could write out a plan to adapt to sudden market changes. We could calculate exactly what supplies we need to buy to produce X amount of whosee whatsees, we would draw up orders for these supplies, we would find backup suppliers and production help, we would know exactly how many hours of production such a large order would take and we would have this information ready to go. We could make files marked 100, 250, 500, 1000 so a large order brings us to our sudden market change file and we would know exactly what supplies to order, our time frames and the steps we will take to make this order happen.

(we should also have pictures of our makings with white backgrounds ready to go, too - I have used Pixc for background removal - only $2 an image and they do an excellent, fast job)

This is the kind of action that attracts what we want- not just pinning pictures of what we will do with our earnings on vision boards (although if that helps with your focus do that, too).

If your business is going to scale you might have to speak in public - how can you get ready for that? Is there a public speaking class near you that you can take? If we hate networking, how can we get more comfortable with that? If you are a "go big or go home" kind of maker, then getting ready to go big is the surest way to make it happen. Just don't pigeon hole yourself - stay flexible and available to what life offers up as you take action.

If we are a maker who is more in love with creating a business than the actual making of the whosee whatsee we are producing is it possible to recreate our business in order to scale? 

Zappos shoes is the biggest online shoe retailer. If you haven't heard this story you might be surprised at how the founder of Zappos got started.

He didn’t start by stocking up huge amounts of shoes and investing in an expensive back end website. Instead he went to local shoe shops. He asked the owner’s permission to take photos of the shoes they sold and he put those photos online. When an order came in, he went to the shoe shop, bought the shoes and shipped them ... all by himself.

This is not a scalable business model. But with this model he learned that there was a demand for the service he had created. Then he recreated his business to scale.

Maybe if we are in love with the business creation more than the whosee whatsee creation we could think of our current business as a way to test our assumptions about what people want. Maybe we can then recreate our business to scale. If our love is the business making, then we can make anything.

Can we create a service from our makings business? What have we learned that other people might be willing to pay for? Can we create an add-on that would work with the "make it once sell it again and again" model? If we love the business making more than the making - can we turn our making into a kit and sell that? Less work always = scale. Should we stop thinking product and start thinking service?

The best of kickstarter 2012 is HERE - what we can learn from them? This is my favorite project right now.

To wrap this up our handmade business (without outsourcing production and I am not even going to get into that one with this post except to say it sounds like a very slippery slope to me) may never be able to create the kind of scale that has us lying on a beach during the month of November, but there are ways we can create scale and stay true to ourselves and our makings.