Happy FULL MOON Day to Jumpstart July!

Tonight we have the Full Moon in Capricorn I wrote about in my last post Astrology Forecast for Creatives HERE

Spend time outdoors today, tonight and tomorrow!

We also have Venus and Jupiter conjunct in Leo (where is Leo 22 degrees in your chart?) - we could see them a couple days ago here. We have clouds today but maybe you can see everything where you are. Even if they are not visible be assured they are still out there doing their thing!

We start July with a Full Moon and we will end July with another one - making this a very emotional month!

Remember Full Moon's illuminate and throw light into hidden corners. With the Venus / Jupiter conjunction in Leo the spaces in our life we are making choices out of love (Venus, Leo) are going to expand (Jupiter) now. The spaces where we are denying our passion and stepping back from our personal power and responsibility because of fear will be revealed to us, too.

If our life energy is locked in an unconscious fear pattern we will continually self sabotage in order to stay safe. Know that whatever shows up for us now is what we need to work through to evolve. We need to be patient with ourselves and with life. July is going to be a time of preparation.

xo all

My Cancer Aromatherapy Locket featuring the adorable illustrations of Oksana Grivina is on sale now for all those Cancer Birthdays!





Astrology Forecast for Creatives | Week of June 29th | Love WINS

https://www.pinterest.com/pin/167266573637441024/
This week is all about - LOVE (yes, it totally wins), CREATIVE PROJECTS, CHILDREN and FUN.

Yes, I'm shouting - it's that kind of week! Whatever we have going on in these areas is where we want to focus our energy for the most support.

We saw the preview of the power of this building Venus and Jupiter in Leo period (the first one aspecting Jupiter trining Uranus) - with the Supreme Court (Jupiter rules legal issues, the media, weddings) supporting marriage for everyone (Venus rules love and our values and Leo rules true love and pride).  

This is the summer of love and we are only just beginning!!
 
Monday and Tuesday are great days to get alot of work done. The Moon goes void Tuesday afternoon so that's not a good time to start anything new.

On Wednesday, Venus officially unites with Jupiter in Leo adding positivity and expansion to our Venus ruled love, money, and values. And since Venus rules Libra, currently ruling our North Node - it will make it easier to work with other people to get what we want. Win wins will be everywhere. The caveat is we must have skin in the game and commit our heart to this journey.

Whatever that important news was we got last week when Mercury finally cleared his shadow will act as an invitation to pull our story forward. Mercury moves 10 degrees in the next week so communications and information is zipping along. With Mercury full steam ahead we are as clear as we are going to get right now about what is coming next. If we are unclear we can go back to what we used to love and do that. Doing what we love pulls everyone forward now.

We have a Full Moon on Wednesday/Thursday in Capricorn. This is the culmination of the New Moon from January when we set our New Year resolutions. Where are we with that? Things feel quite different now, huh?

This Moon opposes Mars and the planet of war has just moved into emotional Cancer so likely the stuff that is culminating from the beginning of the year will involve some kind of competition and likely some kind of angst. I know we are so over competition.

Mars though, still likes a good head to head, and since he is one of our personal planets he hits our personal lives as well as the world at large with this one. It's OK we are up to it. Lots of fire to work with. Remember the dream doesn't have to be BIG. It just has to be OURS (think Leo in your chart!). Focus any potential disappointment or anger toward our next move. We've got this thing. It's not a race - we are in no hurry.

We have a Cancer Sun now so are all burning Cancer fuel (this is the time of year we all get to see what it feels like to be the tender bellied crab). The Sun trines Neptune retrograde in Pisces on Thursday, too.  

So that Full Moon culminating our Capricorn ambition will be fueled by our emotions (Cancer) and our dreams (Neptune) making the most impractical suddenly quite practical.

Remember we have all working that North Node (where we are going) in Libra and South Node (where we've been) in Aries for the past year and we have been shown why we need those pesky 'other people' and the ways going it alone just doesn't work for us. The Full Moon squares the Nodes so whatever it brings to light will move this part of our story forward, too.

Saturn is back in Scorpio through mid September so something from December (when he moved into Sagittarius) comes back around and (if you are old enough), think back to the summer of 1984 and what story we were working with then! If music helps with memories (it does me) think - Springsteen : Dancing in the Dark, Lauper : Time After Time and all the music from Footloose!

xo all

Astrology Forecast for Creatives | Week of June 22nd | Comfort Zone RESET

comfort zone quote by neil donald walsh | misty michelle design
We have four astrological events this week worth talking about!

And I am writing this on the Summer Solstice (today's chart sets the scene for the next 3 months) so lots going on.

We'll start with a challenging aspect we have been kind of muscling our way through since May 9th when Mercury (in Gemini, where it rules) began squaring Neptune (in Pisces, where it rules).

This has not been an easy aspect.

We might have been hit hard with information we received or things hidden may have come to light. News out of the blue we didn't have the grounding for, issues regarding balance and our relationships with others, lots of nostalgia and crazy weepy feelings these last 6 weeks have strained many people. This stuff is karmic. The good news is this aspect begins to wrap up on Tuesday and every day after that continues to lessen.

Our comfort zone has been permanently RESET.

One of the best things about astrology is it lets us see the cycles and gain some perspective on why things happen when they do and also see when challenging cycles are going to begin to smooth out.

The potentials for this Mercury and Neptune square started in 2011 when Neptune went into his own sign of Pisces and continues until 2024 when Neptune moves on. We have not had this exact aspect since the mid 1800's so know that whatever came up for you over the last 6 weeks, and this could apply to someone near you and your karma is to help them through it, for example (you could think past life or family karma with this) it is probably very old.

This aspect has been happening at some point every May or June for the last 4 years but until this year has only lasted a couple days - this one lasted 6 weeks. There is another dousy in 2021 - if you haven't been playing out some long karmic situation these past few weeks, your turn will probably come up then. I know you will still be remembering this blog post in 6 years right?!

It is important to think about what has happened to us since May. Depending on your birth chart this will hit everyone in different spaces but it is the same basic theme of choices that need to be made and news we needed to deal with. Our response matters, but mostly just having dealt with whatever came up will move us forward. 

Lots of breakthroughs can come from these annual transits, too. Artists will create the best work of their lives, big romances (one of the great loves of your life regardless of outcome), medical breakthroughs, spiritual awakenings. We also have asteroid Chiron, the wounded healer, shadowing this transit for 4 more years so there are many opportunities for great healing.

When you heal any aspect of your story you heal the collective story - when anyone lets in more light, there is more light for all of us. 

On Monday we have a big, powerful trine between Jupiter in Leo (growth, happiness) and Uranus in Aries (fast change, action) shaking something up and breaking us out of our rut. This is the final one that started back in late September - what has expanded in our life since then?

Uranus is always about landing us (yes, sometimes with a kick in the ass) where we need to be when we can't quite get ourselves there.

By this week the groundwork will be set for this so we likely have some idea of the potential for a positive something or other shaping up in the background, paving the way for something BIG and something NEW.

If an opportunity just comes totally out of the blue now, I would say go for it. Whatever is growing will begin to blossom between now and mid August. This is about hope and opportunity. It's all good.

And it's another comfort zone RESET.

Venus in Leo trines Uranus from Thursday through the beginning of next week and then joins with Jupiter next Wednesday. Venus adds love, money and our values to the mix. While there are no guarantees, of course, our best bet is to reach beyond what’s comfortable or common. The opportunity will lie within something's newness now.
 
On Wednesday Mars enters Cancer. Anything uncomfortable - feelings or issues should probably be confronted head on. Sensitivity could bring on anger or vice versa and mama bears will be dangerous. Don't say I didn't warn you.

This cycle through August 8th will focus us on Cancer favorites - security, home, real estate, family, roots, renovations, etc.

I am going to do a post later in the week about various summer aspects we will all be working with!

xo all

seeding without weeding .... how to destroy your business by using Etsy fundamentals outside Etsy

Weeds for Sale © 2011 Mufidah Kassalias
Many people I know with maker businesses started their business on Etsy. It is understandable when, as they move their business outside Etsy territory, they might stumble a bit.

You'd think it would be easier for someone who had a business before Etsy, but I seem to make all the same missteps and then invent a few of my own.

(and now that I think about it this is the same thing that happens to me when dancing although I am excellent at that dance move Courtney Cox does in the Springsteen video, yeah that move)

1.  On Etsy more is more. More options, more variety, more opportunities to draw more people into our shop, more price points, more for sale = more sales.

 (this more is more will actually cause our business to break down on Etsy, too, or give us one, but it does usually produce more sales, at least until it doesn't)

Some of us have been seeding without weeding our Etsy shops for years.

But outside Etsy this more is more stuff doesn't work at all.

At shows - now for in person sales, we need a certain amount of product to sell a certain amount of product. At a craft show for example, I want to make 10X my booth fee and I stock with 2.5-3X that to make it happen. So if my booth fee is $100, I want to make $1000 and I bring $2500 - $3000 retail of my makings.

(of course I still need the weather and the foot traffic and the location and the right show to make this happen, but much of that is outside my control, the parts I can control and inventory is one of them, is how I give having a successful show my best shot)

So, let's say my retail price point was $30 and I was bringing $3000 worth of makings - that would mean I was bringing 100 items with me. Now, on Etsy the way to more sales would be to have 100 different items for sale and just remake things as I sell them. At a show this doesn't work of course and would be a very bad idea anyway. You might think more choices would give you something for everyone, but my experience tells me something different happens.

Given too many options people face overwhelm and can't decide.

There is an infamous 'jam' study about this. Lots of options = more eyes on our stuff. Lots of people stop and look, but then they more often leave without buying than when we have fewer options.  

There is a sweet spot with this between too few and too many and it is our job to find it. 

Since I sell mostly picture jewelry the customer has to like a particular style of jewelry and then they have to like a particular picture. This is easy on Etsy where I can offer almost limitless options.

In person this is trickier.

So I limit the options on a particular style down to say 12 options, sometimes as few as six. The customer who likes that style can make a decision and a purchase much easier.

(And yes, sometimes they ask if I have something I do have but didn't bring - I just hand them a business card - most of the time I will never hear from them anyway. I find that when I have a customer who says something like "oh I love this style I wish you had an owl" and I whip out an owl, will just as quickly respond "oh I wish he was blue" - they don't really want to buy anything even if they think they do. This happens to me in Anthropologie where I often like everything but nothing enough to buy it - like if that same plate were in the drugstore I would snatch it up but in Anthropologie surrounded by lots of amazing whoseewhatsees I can pass it up. I'm not sure we can totally eliminate this.)

Remember also at shows we have just a few minutes to get a buyer to purchase. They didn't just come to see us (although that doesn't mean we aren't totally adorable and have minty fresh breath). Unlike Etsy where people tell me they return to my shop again and again to decide - that isn't going to happen with in-person sales.

We need to be weeding.

On our own website -When I started my own website I just pulled all my listings over from Etsy and made a huge mess of it. I have been weeding it ever since (yes, my back hurts and my gardening gloves have holes worn through the fingers). I do not suggest anyone do this.

On our website things need to make total sense - for your customers, stores that stop in and for SEO.

1. We need to be selling the things we are talking about (this is why I am absolutely moving the astrology posts off this site this summer, I know I said it before and backpedaled because it was so sad for me to see the traffic stats on the new site, but this time it's all moving - it will always include astrology since it's a passion of mine, but I need to have many more posts using the words I want Google to affiliate with what I make) - blogs are necessary SEO tools for our website, assuming of course we update them regularly, but can be detrimental if not used correctly.

We need to weed.

 2. We need our lines to be consistent. For example if we sell lip balms and lotions we probably need to have the same flavors/scents for both. We need to sort things out seasonally. If we have a line of necklaces and sell bracelets - we need that line of necklaces to work with that line of bracelets or we probably need to just ditch the bracelets. Things need to make sense and be consistent.

We need to weed.

3. Our websites do not have the SEO strength that Etsy has and people are not often randomly Googling the thing we are selling.

How often do you buy from a random website? Well, that's about as often as everyone else does. People aren't just going to Google "necklace" and stumble into my website. People need to be looking for me.

Which means I not only have to be selling something people want - they have to have heard about me. All that social media/promotion stuff we haven't wanted to do

(and yes, I know I am just talking about myself here, but I think many makers can relate)

 - well with a website it is no longer an option. This stuff is going to take a lot of time and since we sell things we make and not just something we purchase and bag up there is not a lot of time to do this part.

If we set up our website the way we set up our Etsy shop - no one will ever find us. We need to figure out what works and what doesn't with this stuff and trust me we don't want to be late to the party - and when it comes to social media I am often late to the party.

(I think because they didn't serve wine and cheese and finish it off with chocolate cake, that would have had my butt in line much, much sooner)

Although to be fair to myself I jumped into Twitter with both feet, was a little more tired by the time Facebook came along and maybe gave it more of a one legged hokey pokey kind of effort. With Pinterest I was years behind the curve and just started my Instagram a couple weeks ago! Gulp!

We need to make time to do this stuff if we are going to have a website and we need to choose which social media to focus on - we don't have time to do it all.

We need to weed so we can focus.

A diluted focus will always lead to diluted priorities, diluted enthusiasm, a diluted brand and a diluted bank account.

Wholesale - Off-Etsy we might decide to sell to stores and we might need to sell to stores in order to make a sustainable income. Store owners are busy people. They don't have time to be figuring out how to work our website or read our 10 page linesheet. We need to be streamlined and consistent.

They want stuff that is new and interesting but they also want stuff that has a track record and sells. These are not things that go together. We have to figure out how to give them both these things. For example with my new aromatherapy lockets I tell stores about the popularity of aromatherapy and the popularity of my regular line with customers on Etsy. So they get something new and exciting, but they do not feel they are going way out on a limb with me.

We need to weed through our losers and seed our winners for them because we want them to be successful and we want them to come back and buy more from us!

There are many changes we need to make as we maneuver outside Etsy, and maybe you have been weeding all along. But if our weeding is really only dictated by the Etsy expiration date feature we need to take a better look at this. Continuing to seed new stuff without weeding out the old makes the life we are creating for our business as short and unattractive (unattractive as in both ugly and not able to attract) as the life for our garden.