When I did my first wholesale tradeshow last week I had a few buyers asking if I had any Mad Men kind of stuff. This genre is hot!(and...

Creating a Sustainable Business - "where has this come from, what is it doing for me now and where is it going to end up?”
Monday, August 30, 2010
So, I have been thinking lately about product design and trends and delivering what people want (and what we want to make) in the very best ways.
I feel that most people really do not know what they want so much as they know how they want to feel and so delivering to their demand is really more about creating new possibilites for them and allowing them to feel good about their choices.
There is a design concept originating from Sweden called Lagom which means ”just enough”.
This feels like a very smart aesthetic for a time when 84% of us are inclined to buy less stuff and 72% of us are determined to remove the clutter from our lives. People don't want to just shop until they drop anymore; they want to experience the things they buy.
And this is really great news for the handmade movement!
This is just a brief introduction to a new series of posts about the sustainability of our businesses and our products. There is alot more to this sustainability business than the components of our work- although that plays a part for some of us- it is much bigger than this.
It is also about making things that matter (which they do when we put our heart into them) and making them to last and making the things that people want to hold onto and that will age gracefully (like us) - sustainability is personal.
(I am also starting a new Tuesday post called Tuesday Trends to focus on some design trends that we may want to take a look at for our own work, as well as the trends that the buyers at Pool asked me about last week.)
These 10 principles of good design written in the 1960's by Dieter Rams are still totally appropriate today and applicable to a great model of sustainability:
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.
I will be posting about sustainable design in terms of the environment (where does it come from, where is it going), innovation, emotions (why do we keep certain things and throw other things away without giving them a second thought?), aesthetics, authenticity (creating a history for our work) and multi use/compatibility and how this can all translate into sales and long-term customer relationships for us makers!

"you are awesome" (I want to feel awesome and I think my customers do, too) necklace by yellowgoat (who is currently closed due to an injury and we wish her a quick and complete recovery)
Rereading this post I'm thinking it sounds heavier and maybe preachier than I intended - sustainability isn't.
Swimming Lessons 2 - My first tradeshow, Miss Universe contestants are shorter (and skinnier) than they look on tv and when a breakdown breaks down
Friday, August 27, 2010
Yup- that's a DJ and a bar - I told you Pool is a cool show ------->So, to wrap this experience up:(as much as I can right now,...
Swimming Lessons - my first tradeshow, Miss Universe contestants are shorter (and yes, skinnier) than they look on tv and when a breakdown breaks down
Wednesday, August 25, 2010
Last week I exhibited at my first tradeshow - Pool in Las Vegas.Pool is a very cool, cutting edge indie design show and branded as...
Some Quick Pics from the Pool Tradeshow in Las Vegas ... or what happens there doesn't stay there this time
Sunday, August 22, 2010
This pup is back! I got home from the Pool Tradeshow in Las Vegas this weekend and can say for certain that it was an adventure and...
this pup is outta here ....
Thursday, August 12, 2010
off to Vegas for Pool- back in 1 week folks - enjoy the last days of summer and rub your lucky pennies for me!xo- Cat...
Whining Wednesday - without the actual ... well, whining
Wednesday, August 11, 2010
I can't really whine because I am way too much a glass half full(with vodka)kind of girl these days, so let's just call this a Wednesday...
Take 10 Tuesday - the lazy-girl summer version where we get to 7 this week
Tuesday, August 10, 2010
1. Are you all in? over at Illuminated Mind2. It's not time to scale back the gulf oil clean up - is it? over at TreeHugger3. How...
Enthusiasm is the beautiful beginning that changes everything ... hell, yeah
Monday, August 9, 2010
On Saturday night, after weeks of deliberation, I finally purchased Danielle LaPorte's Firestarter Sessions to see if they could...
Friday Finds - Inspiration is Everywhere!
Friday, August 6, 2010
These wonderful little totems from Donald Corey are designed to create a visual reminder of our goals.The cricket represents 'Luck',...
Recycled Book Book-Rack DIY Upcycled Tutorial
Thursday, August 5, 2010
By now I am sure you are thinking that I am obsessed with drilling into books, but I really do love my books and hate to put holes...
Take 10 Tuesday - the lazy girl summer version where we get to 7 this week
Tuesday, August 3, 2010
1. Carmen drops a love bomb (we are totally doing this!)2. More Than Lemonade Part I and Part II- Sherry Truitt gets real on advertising...
Why The World Wants Needs Our Passion - the why of our business ...
Monday, August 2, 2010
"don’t ask what the world needs. ask what makes you come alive, and go do it. because what the world needs is people who have come...
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