live it or leave it
Wednesday, November 16, 2011
It was HUGE.
It rambled on about how important every customer is to them and how they will work hard to exceed our expectations, yadda, yadda, yadda.
It was obvious though that the mission statement had lost its mission.
I was left waiting. The place was dirty. The employees were talking loudly to each other and not wanting to make eye contact with me. The curtain was wrapped around a plant in a way that had the ficus screaming at me
(yes, I hear plants)
"HELP, I am being choked and this curtain has been here for ... months!"
In short, this was an office badly in need of some authenticity (and leadership and common sense and lots of other things, but it is the lack of authenticity that I took with me).
We have to be living it.
The difference between standing for something and saying we stand for something is the difference between authenticity and the usual business crap we have been listening to for the last 30 years and nobody even hears anymore.
Our authenticity is what cuts through the noise and gets us noticed.
Last week I said "different is better than better" and I think it is. But I also think authentic beats different. Because without authentic
(the place where our brand's DNA meets our customers' needs, wants and desires or maybe we will just say desires because that sounds more ... well, just 'more' - giving people what they desire - I like that, that's what we should be doing)
different is ... well, it's just not enough.
Having an authentic brand isn't about whether our thingamajig is cheaper or better than someone else's thingamajig
(unless our brand is all about being the cheapest or being the best - which for our sanity I hope it isn't)
it's about the kind of relationship that emerges when we are who we say we are - it allows our customer to be themselves, too.
It creates a connection that creates loyalty and even allows us to make mistakes sometimes - a kind of jumping off point.
It sounds easy and it is, but it isn't at the same time. It is hard work. It takes courage and a willingness to release trying to be everything to everybody.
(and I hope we have all given up on that already - it's a doomed business model)
So, after unwrapping the plant and leaving that office without saying a word I have nothing but gratitude to them for the lesson they offered up ... and, I'm sure the place that eventually gets my business will be grateful to them, too.
* if you can't stand the heat print by blimp cat studio
(I should add that most likely the reason I took away the authenticity lesson from this situation is that I am dealing with one of my own trying to decide between my usual chicken charity giveaway Thanksgiving weekend in my shops vs. the free-shipping that the changes on Etsy has me considering - maybe thinking in terms of what my customers desire will help me figure this out)
Upcycled Holiday Gift Ideas - Week # 7
Monday, November 14, 2011
You may not have the goods on hand to create exactly these pieces, but they may get you thinking about things that you do have and ways to rework them!
The level turned coat rack above (add hooks, knobs and hanging hardware on back) makes a great gift for someone's entry way.
(attach directly to furniture, hold more or less books, etc)
I realize this type of thing isn't for everyone, I won't be giving an old pair of casters to my mother-in-law for instance, but there is someone on my gift list with a work table of books needing a good home.
If your vintage suitcase has a musty smell - I have found that airing them out outdoors and then putting a bar of soap inside a sock inside the suitcase usually works. If the smell is very strong you may need to place a small bag of charcoal inside the suitcase for a few days or some newspapers (change them every couple days) until the odor is gone.
Hubby and I are going out tonight for a "we both forgot our anniversary" night on the town so I have been getting ready as I posted this causing my toenail polish to go all the way down to the knuckle and also on the carpet and maybe just a little on the baseboards - but that's just more festive, I think ...
we are determined to party until they start stacking the chairs upside down on the tables – the universal sign for "you have had enough, go home now" ... or at least until 9:00 ....
xo all
olive rants .....
Saturday, November 12, 2011
Got $100. Magic. Me likey.
But, I got my card back even though I still had a check to deposit.
Went to put the card in again and it slipped out of my fingers and bounced. Under. My. Car.
By now, of course there was someone behind me. Tapping. His. Steering. Wheel.
I pulled forward and by some miracle he didn't ...
Got my card and stood there, trying to figure out how to make a deposit. Finally the ATM spit out an envelope so hard it flew under the tapper's car.
I'm clearly not smart (or fast) enough for this whole process.
(whimpered for my mommy)
Made eye contact with the tapper.
Indicated with sign language that I was about to slide my arm under the front of his car. He indicated back by throwing his hands in the air something that looked like either
#1. I understand, go ahead or
#2. I understand, go ahead, make my day, I would love an excuse to accidentally on purpose run you over - I decided he had kind eyes and probably wouldn't want to explain an ATM hit and run to the small boy seated next to him.
I tried to reach the envelope. Couldn't reach it. Went back to the machine.
Realized too late it helps if you don't hit "continue" before typing a dollar amount for your deposit. Transaction denied. Got my card back.
Put my card in again. The ATM shot out another envelope, but I was ready this time so I caught it. Between my teeth. Really, they are enormous. Resisted the urge to bite it into tiny pieces and throw them up in the air all over myself like lunatic confetti.
Finally got our tax refund check deposited. Yes, you read that right. Tax. Refund Check. In November. For $47.00 - Just. Don't. Ask.
* one of those days print by tinoiseau
New Artist Collaboration Lockets Will be In My Polarity Locket Shop Soon!
Thursday, November 10, 2011
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