How to Get Your Work into Holiday Gift Guides - TeamEcoetsy Blog Post

If you grew up in a family (like I did) where you were told not to "toot your own horn".

 (this was one of my grandmother's favorites and I still don't understand it, are we supposed to grab someone else's horn and toot that - that just sounds rude ... and well, unsanitary actually)

She also loved to say that "cream rises to the top" and "people will notice your good work, you don't have to tell them about it, Cathy".

And this is totally true and this is also totally not true (aint' life tricky). When it comes to publicity for our maker business it is best to err on the side of 'not true' and let people know we are out here.

If you want to open up a magazine in November and see that amazing something you have created staring out at the world from the pages of a GIFT GUIDE now is the time you have to take the action to make that happen.

First know your intention

First look at how holiday gift guides fit into the overall intention you have with your business. If you don't want to be bombarded with orders over the holidays - and it is totally OK to say this - it is your business; you get to set the rules.

If you are not set up with the time, supplies, inventory etc for an increased holiday rush, then this is not something you have to do. Cross this post off your list - whew, one less thing to think about.

cut and paste inspiration

Otherwise we will be like that kid who half-raises her hand in school hoping the teacher won't call on her. That's not the kind of energy we want to send out. The half-hand-raise will not work.

This doesn't mean we have to be totally ready - we will never be totally ready for anything. It's a good idea to look at how increased holiday sales would work for you though.

You want your positive energy behind any action you take!

1. Create a media list

To read the rest of my post visit the Team Ecoetsy Blog HERE   

(post includes my HOT SALES TIP OF THE MONTH)

the groundwork - part II our mental body (and yes, my mental body totally looks like Pink's physical body - you will just have to take my word for this though)

New locket by Yael Frankel and Polarity

Mental balance takes practice.

Getting out of balance mentally affects all the other areas of our lives, too (the physical, emotional and spiritual) - just as getting back into balance mentally can help these other areas - often a lot. This is great news because it gives us many more tools in our toolbox to work with.

(Speaking of tools I forgot to mention that hubs drilled into his finger last week with his drill press; the drill press I had switched his drill bit out of and my drill bit into hours before and neglected to switch back, so the length was not what he was used to - ouch - when he called me from the shop I thought he was having a heart attack he sounded so ragged. Luckily it seems ok although we are watching it. I really need a teeny, tiny ray gun for this stuff ... and a flying car, I need that, too)

Our physical body needs sleep and hydration and nourishment and sweating and exercise; our mental body needs the same things.

When we sleep our mental body gets to play, this is totally necessary since we spend so many of our daytime hours mentally stressed - a daily vaca for it is a must.

For hydration and nourishment think about what we are putting in.

Are we around negative people? Watching negative, violent television?

(For years my mother loved Stephen King and horror novels, all those V.C. Andrews kids in attics - she was voracious. Later on when she got sick she couldn't read this stuff anymore - she moved on to romances. When she died we donated 600 paperback romances to our local library. We even made a little gold plaque with her name that they glued to one of the shelves. I was sad to see recently that it was gone, but I guess since romances are so hot right now, they have plenty of new ones to fill the shelves.)

Too much news? The news stations search the world for stuff guaranteed to freak us out - remember stuff like this has always been going on - we just didn't know about it.

Take a break from it.

Many artists are very empathic (think opposite of psychopathic, although an opposite isn't really an opposite - we may be closer to a hedgefund manager than we think we are) - artists tend to absorb the moods and emotions of others more easily than most people. This does not make us special (anymore than a psychopath's ability to be so overwhelmed by other people that nothing gets absorbed is). It is not a good thing if we can't turn it off. We need to be able to set boundaries and until we can do this, some stuff should just be avoided.

So we need to be putting good stuff in - poetry, books, positive information and affirmations, stuff that interests us, stuff that makes our heart sing.

We need to think about what we are thinking about.

Sweating and exercise for our mind is about what we are mentally putting out.

Mental activity is the seeds of all creation. Keep a journal of your ideas - make it a point to come up with 5 new ideas every single day. Do something creative everyday - in a perfect world creating is all we would be doing. Make your time on this planet count

Read books that challenge you. Always be learning something new. Do puzzles. Reason things through. Take pictures. Write something (I set my counter and write at least 1500 words a day. Yes, I'm sorry, I know you wish I'd set that counter at 500. I can't help it - I'm in training).

Build mastery. This may seem like a physical thing, and it can be, but physical mastery involves alot of muscle memory - it's our focused mind that does the work first.

Mastery creates freedom. When you master your craft, you can make a life with it anywhere. When one road winds down to briars and sticker bushes you can merge into a new one. When you master making a business, when one road ends, you can just build yourself another business.

And maybe because while our body is sleeping our mind is playing (a medical doctor might disagree with this, I don't know, I am not a doctor obviously, although I do wash my hands a lot so I am kind of a doctor - it just feels true to me) - our mind needs stillness through meditation. Practiced meditation, walks in nature, long baths, practiced focus on the task at hand - quiet and solitude.

next up- part III, our emotional body

the groundwork - part I (we probably need more sleep)

gorgeous NEW carrie gault polarity locket

Maybe this isn't part 1 but since I never got this series off the ground (ack- I can't resist) - we'll start here.

There is a basic premise in many spiritual teachings and in A Course in Miracles

that everyone is connected and not only is everyone connected but everything is connected.

We are all made of the same stuff.

And your stuff affects my stuff and my stuff affects your neighbor's stuff and your neighbor's stuff affects the Amazon rain forests.

Because we are all made of the same stuff.

Now, you do not have to believe this in exactly the way I do or the way anyone else does, but let's pretend for a minute this is an absolute fact.

What would it mean in your life if everything was connected? What would it mean for your business?

What would it mean if your physical, emotional, spiritual and mental selves are not only eco-systems within themselves but they make up the larger eco-system called you which makes up the larger eco-system called us.

Our businesses are part of this everything, too.

Sometimes we think we need more balance in our lives. And most of us do. But life balance has never really been about work vs home life - it has always been about balancing the physical, emotional, spiritual, and mental spaces.

Getting out of balance in one areas affects all the other areas. This is easy to see with physical stuff so let's start here - we need to get enough sleep.

(both my Chinese acupuncturist and a medical intuitive I used to know told me that sleep is our most important activity - it is not a non-activity - our body is literally rebuilding itself while we are sleeping, our emotional self gets to rest, our mental self gets to play and our spiritual self gets to stretch, it is hugely beneficial, especially those last couple hours)

If we are having trouble falling asleep - this means we are having trouble stopping. What are the other spaces in our life where we need to STOP and we just keep going? Because everything is connected changing that behavior will help our sleep. This works in reverse, too.

If we have trouble staying asleep - this means we are wanting to start something else before the thing we are doing is finished. Start finishing other things before moving on to something else. And I say things, but things are not always things - that thing you may need to finish could be the words you need to voice or that feeling you need to just feel until it lets go of you.

Tips to better sleep -

1. Don't eat after 6 or 7pm - we know Oprah has been saying this for years. Forget the diet part of it. Your body has alot of rebuilding to do while you are sleeping, you can't have it all bogged down digesting dinner. Also this doesn't mean you eat at 7 and then lay in bed until 10 reading your Kindle.

We need a couple hours of activity after eating before we lie down. If we are going to bed with our Kindle at 7 (this is my ideal night btw) - we need to stop eating by 5.

(when I was a kid I was in the hospital for a long time after I was burned, when I came home my family started a tradition of always having a 'special' - a treat at night - like I had at the hospital for those months - this has been a hard habit for me to break since I see this snack as a 'special' - I used to drive home from work every night thinking about the snack I was going to have that night - ugh)

2. Get up early
3. No caffeine after 3pm - for me it's no caffeine after my morning tea, this stuff varies
4. No big mental stimulation for the last couple hours before you go to sleep, no computer, no news, read a real book with a book light and the lights off, no computer or Kindle lights - there are lots of studies about how artificial light affects our melatonin - the book light isn't perfect, but it's probably the least amount if you are a night reader like me
5. Eat a smaller dinner
6. Meditate (not too late in the day)
7. There is a drink called Calm that helps me - it is a calcium, magnesium powder and has lots of excellent reviews from online users

Meditation really helps us discipline our mind because for me - and I was a terrible sleeper for most of my life - it is really about letting my thoughts drift away and clearing my mind again and again until I fall asleep. George falls asleep instantly - for me it takes discipline.

My acupuncturist can fall asleep within seconds and takes 15 minute naps every day. I used to think naps made me more tired - but I was usually napping from exhaustion because I hadn't slept the night before. Energy naps are one of my intentions.

dreamy melissa nucera polarity locket

I fell asleep during acupuncture for the first time yesterday- it is hugely more beneficial if you can sleep through it - I woke up with alot of creative juices flowing and much more focus and motivation. I had also slept well the night before

(and spent an hour sitting on my front porch watching ants - I cannot recommend this enough - they are so awesome - I hope to hell the big ones are not eating my house though)

- it's not one thing that will make us sleep better. It's a process. It's work. We need more sleep - if this is a problem for you, you have to figure this out.

Also hubs snores, but not when he lies on his left side so I take no prisoners when he tries to sleep on his back or right side. For years he would do this for a while and snore away and because I knew I wouldn't fall asleep right away anyway I didn't say anything. But now we know he needs to not snore for better sleep and I need to still my mind, emotions and body with quiet.

We need to exercise until we sweat - sweat releases toxins from the body. These toxins affect our mental, spiritual and emotional places, too. We need to use our muscles, remember this isn't just about our physical self - everything is connected. We won't be able to carry the weight of the stress in our lives if we let our muscles go all to hell.

We need to stay hydrated (thanks for the tip DancingMooney) - I don't know if the 8 glasses a day thing is really necessary, but I did get rid of my late day headaches by adding 3 extra throughout the day.

We need to eat right. And I know they change the rules on this all the time. It doesn't matter. Forget their rules. We know what we need to eat. If we don't - there is a miracle called muscle testing - forget allergy testing -  you can do this by yourself or find someone trained to do it. It works. Google it- there are different methods - find one that works for you. When you think about it - of course it works - everything is connected. It's no more a miracle than us being here in the first place - wait - that actually is a miracle!

Gut health is important - our gut is a HUGE part of our eco-system.

(and I love saying gut health, when I say this to people who haven't heard these words used together before, it stops them in their tracks - I think some part of them knows this is important stuff, and, of course, it sounds just too gross not to be interesting)

Google this stuff - there is lots of great info out there about making our bodies more alkaline, reducing inflammation, what vitamin C and D and probiotics can do, eliminating certain foods like sugar. We can change our life with this stuff.

next up - how this physical groundwork relates to our business part II

3 Things That Might Happen To You When You Start a Blog plus a creativity tip for summer

it's your world - write about it

1. People might get mad at you.

This does not just go for people you write about - although I always tell people - everyone (except for my daughter) is fair game on my blog. I would, of course, never name names (well, almost never).

People who disagree with you might get mad at you. too. You will have to learn to live with this.

2. People might think you are an idiot. 

If you start to get really real with your blogging (and you should only do this if you are really really called to) people could read what you have written and think you are not a person to be taken seriously. This could be true. Many people should not be taken seriously. I should not be taken seriously. Maybe you shouldn't be taken seriously either.

On the flip side -

3. People might think you actually know what you are talking about.

I don't think I have this problem, but you might. I suggest the following disclaimer which I use frequently:

Disclaimer - since I am not an expert in anything and cannot be said to actually know what I am talking about I cannot be held responsible for any actions you might take as a result of reading any of my posts - please keep this in mind if you end up broke, living in your parents' basement playing Guitar Hero and doing sudokos.

(unless of course this is an improvement over your current living situation in which case I will, of course, take full credit)

So, if you have stayed with me long enough to wind your way down to this creativity tip, here goes:

Create routines.

Break them.

(not into a million pieces that can never, ever be put back together - why am I channeling Taylor Swift now! help me Jesus)

What I mean is - you need a schedule when you have a business - things put into little boxes, on calendars and notepads. Your body needs this stuff, too - routine nourishes the body, the soul, the mind and our emotions. Routines are good.

But creativity laughs at routine (and not even behind its back- creativity laughs right in routine's face) - creativity is bad ass, folks.

To be creative we have to break the routine. Not forever - not into a million pieces - we need the routine - we just need to break it for now.

The conscious mind says "whoa, what the hell just happened here?" This happened to me yesterday after I spent an hour watching ants on my front porch.

The subconscious takes over and drops off that little gem your rational mind and routine has overlooked.
 
It's summer, folks, (almost) crush the routine! xo all

(I promise to get to the foundation stuff this week - having too much fun thinking I'm funny right now)

my cupcake is better than your cupcake ....

cupcake war corkboard

When my daughter was younger her school would have a bake sale every month.

Every month.

(every grade took a week so there was a steady supply of junk being fed to our children on Friday afternoons)

I am not a baker. I am not even an almost baker.

(although I do have a very nice kitchen mixer gathering dust on my counter)

Also this baking took a lot of time.

There were a couple mothers in charge of this stuff (the mothers who were always in charge of this kind of stuff) and maybe they did like to bake. I will never know. I do know that for the rest of us, by the time our kids were in 3rd grade and we had been doing this every month since they were in kindergarten we were kind of baked (and not in a good way) out.

I knew there had to be a better way to make the $100 a month we made from these sales. One month I decided to just take matters into my own hands.

(this was most likely right after the 'alleged' food poisoning incident I alluded to in a post a couple years back which some people in town still haven't forgotten - let it go Mrs. H - but which most importantly cannot be held against me in a court of law)

Anyhoo, I had the idea to sell letters from Santa to the parents to raise money instead. I made my suggestion to the "couple mothers in charge of this stuff" and the conversation went something like -

me - "you know maybe we could do something other than bake sales once in a while - give the moms a break and throw some new energy into this raising money thing"

I showed them the order form and Santa letter I had come up with. "I'll just donate the stamps, paper and envelopes", I said.

(I must have been pretty desperate to get back into people's good graces)

supermoms - "well, we don't know Carol"
me - "Cat ... my name is Cat"
supermoms - " oh rrighttt ... well, I guess if you really want to do it - anything for the kids right!"

(and yes, in my memory they really did talk in unison like that)

So, long story short - we sold over 100 letters at $3 a piece. I was very pleased with my little feat and already thinking ahead to letters from the Easter Bunny (and whether it would be illegal or just slightly unethical to do letters from Superheroes) when I opened my daughter's bookbag to find the dreaded monthly reminder:

Please circle and return to school with your child by Monday.

I will bake:

 36 cookies

24 cupcakes

1 cake

What?! Hadn't we just raised enough money to put this whole baking thing to bed for a couple months?! I dialed the supermoms.

"yes, Carol, that letter was a great idea, it did very well - we will put that money to good use, but the bake sales - well, they get everyone involved and everyone really loves them"

(everyone but the bakers I was thinking)

I circled 36 cookies.

(and yes, I do see that getting everyone involved - sometimes has its advantages - and I will admit I was looking forward to the high fives I would no doubt be getting from the other non-supermoms when they heard they would not have to do any baking for 3 months, I did have the implied - but never proven remember - poisoning incident to atone for after all, but I still think this more is more thing is how we all make ourselves totally nuts)

Now, this story popped into my head last night because hubs and I had made a change in something for his business that is netting us an extra $250 a month. $250 a month that he was starting to make plans for at the same time I was thinking "great, now since X is working, let's stop doing Y".

Time is the most precious thing we've got, folks.

This is a battle that unlike the cupcake war I am determined to win.

I hope you are having a beautiful day wherever you are - we finally have some sunshine here! xo all

Why I don't check my Etsy feedback anymore or how to sleep better at night if you sell the things you make

Ah, feedback.

I am grateful (usually) that people take the time to comment on the things they buy from me in the public feedback forum, but please don't ask me to look at it.

This "don't look at it" thing was a gradual process.

It started a couple years ago with a particularly unhappy customer whose cork was "too beige".

Now if he had emailed me about this "too beige" thing I would have fixed him up somehow, probably with a refund, cork is ... well... kind of beige, after all.

But he left me a negative (not even a neutral!) feedback out of the blue, the day after Thanksgiving and then he did not respond to my emails to "kiss and make up".

I thought I would have a coronary.

I imagined every potential customer heading over to my feedback page, cork in cart - reading his comments and saying to themselves "wait a minute, what was I thinking, this guy's right, cork is too ... beige". I imagined "clear item from cart" buttons being hit all over the country.

I lost sleep. I knew I needed a change (not with this 'beigeness thing', but with my reaction part of it).

 I set up some parameters for myself (yes, this is what us obsessive, crazy people do).

At first I wouldn't look at my feedback late at night because if there was a problem it would keep me up. Then I wouldn't look at it late in the week, because if there was a problem I wanted to be able to have it resolved by the end of the week.

Finally I just stopped looking. It's been months.

(I will admit to keeping half an eye on the 100% positive on my front page - but it would take something pretty substantial to move that by this time - I've been doing this awhile) 

And I do not say this in any way to offer anyone else advice - and if you are a new seller - you maybe need to earn a few wrinkles (yes, I blame feedback for what is happening with my eyelids) through sleepless nights over some craziness that hits you out of the blue.

I told another maker this and she said to me "but you miss all the good stuff then".

Ugh, she was totally right, of course - but even this did not dissuade me. 

I am missing the 200 feedbacks that read "I love it" to avoid reading the 1 "this hits my baby in the head when I bend over" neutral.

(yes, there is something like that in there).

Now, this might send you over to my feedback and then you will know more than I do. I will have to live with this. Don't tell me anything that is happening in there. I mean it. I don't want to know. My feedback is like my daughter playing quietly across the room when she was little, even when I half suspected a tube of lipstick might be nearby - I don't want to look.

(and no, this is not the post I am trying to get my nerve up to write - this one isn't even close)

Of course when a customer contacts me with a problem I take care of it - I am not perfect with this stuff and mistakes happen and I guarantee my work with a 100% satisfaction guarantee.

I know that my stuff being up to snuff impacts not only whether that customer comes back to me, but maybe she comes back to the handmade marketplace at all - maybe next time she heads down to Walmart for a cheapie - my goal as always is to keep everyone away from Walmart.

When customers email me with their kind words I always print them out and have a huge collection on my bulletin board - sometimes I put on red lipstick and give the pages a big old kiss before I hang them up there.

(even though Olive does a little - cuckoo for cocoa puffs - cuckoo hand signal behind my back that she thinks I don't see when I do this - I truly love my customers, truly I do)

I have found though that when people leave a problem feedback and I write to them to resolve it I never hear back from them anymore.

(in the early days I had a couple kiss and make ups and a couple that could not be satisfied, but now when I respond back to help, I just get ... crickets)

I think the public feedback isn't really about getting the problem solved. If I have a problem with a seller I will email them because I want something resolved. This isn't about resolution. Maybe people just want to say what they want to say ... in public. It isn't personal to them and I get that, of course.

To me, the Jersey Girl with skin as thick as a piece of onion peel, it's a whole other story

And yes, I envy you banana peel girls - except for those sallow complexions, of course - but I just can't be that girl. I've tried. I can't do it.
 
And yes, I also realize something about this will come back to me in some other way to be worked out - because changing the "doing" without changing the "being" isn't long lasting, but for right now, I am just fine with this.

For now, the only one I will be kiss and makeup-ing with is my husband.