the reason people love jane's product is not because of how awesome it is, it's because of how awesome it makes THEM




Jane ni Dhulchaointigh is the adorable founder of Sugru. She gave this talk at 99U talk at this year’s conference.

Talk about a woman stepping into her responsibility ... you will love her.

the problem with looking too far ahead ....

she sells seashells metal cuff
I want to know what's going to happen.

(even though I know that thoughts are things and currents of infinite possibility run deep through my bones)

I want to know that everyone is going to have a happy ending and that things are going to all work out.

(even though I know that nothing real can be threatened and nothing unreal exists)

I want to know if what I am doing is going to work before I do it.

(even though ... well, because I'm kind of lazy)

I want a guarantee and yes, I want it signed in permanent ink and notarized.

The problem with this way of going through life is when I look too far ahead:

1. I miss all the stuff I don't do now because it looks like it might be a bad idea later

(if I skipped everything in life that looked like a loser, I surely would have missed the sidesteps that took me to the winners)

2. I miss the cracks in the sidewalk that are right at my feet awaiting my tiniest misstep

(and I am clumsy enough with feet firmly planted on the ground - you know that twitchy/jerky thing that happens sometimes just before we fall asleep - well, I have been known to do that wide awake)

3. I miss the excitement of life surprising me

(since I cannot count on hubs to do this - we both forgot our anniversary last week)

The problem is even knowing these things with an absolute certainty:

I still want to know what's going to happen.