Scalability and Our Handmade Business (Part III) - what to do when we run out of hours

look the world straight in the eye

Scalability makes some makers nervous. It makes me nervous, too.

This is the working on your business and not in your business thing we talked about here.

Of course I talked about the reverse; the importance of working in our business vs. on our business and I still believe that building yourself a job instead of an empire is a totally acceptable and sometimes the most appropriate thing to be building.

It is also the difference between building a business with the goal of selling the business (and not just the whosee whatsee our business produces)

and building a business we want to grow ourself for a long time or even leave to our children, if anyone still does such a thing - this used to be the main reason people started businesses, when I was in banking I heard this all the time - it does not so much happen anymore, which is probably a good thing, kids don't need empires.

Or maybe it's easier to say it is the difference between a business that runs itself and a business the owner loves to run.

(and some kind of balance of both these things may be the ideal)

Most makers I know set up their businesses for the second scenario - the build a life as well as a business scenario - but they did this totally unintentionally, so may have allowed the business to grow in unintended ways and maybe it has become unstable.

They might actually prefer the first scenario at some point - maybe not the selling part, but the business running itself part, but didn't set things up that way and it is hard work to transition.

When I was in banking I told business owners, "make yourself unnecessary" - they couldn't always do this and now that I have worked both sides of this thing I know why.

(it's the passionate heart part of making this thing that ropes us in, folks)

There is no right or wrong answer here.

What I do know though is that when a business reaches a certain level of activity it will actually become less stable without scalability. 

Are there ways to scale and still do the thing we love to do? Yes.

Start out asking yourself what it is you truly love to do.

(think about your ideal work day -
what is it you are actually doing?)

1. Some makers who love the physical part of making their makings have to do that part. There is no question about this. If that is you - you can still make things run smoothly as you grow

(and yes, you will have a limit to your growth; limiting growth is often a good thing - it is called sustainability - unlimited growth is not always good, it is what cancer cells do)

by streamlining your operation, hiring the right support people, charging premium prices by packaging your work in a way that it has a higher value to your customers (this is the part where your story comes in, too) and setting up the right systems.

(we will talk about these systems in Part V)

There are only so many hours in the day. If you are this kind of maker you have to know your limitations. You have to embrace them. You have to know you are building something bigger than something big. You can't take on too much or you will make yourself ungrounded and unstable - you have to be happy with enough.

(I usually find that people who cannot be happy with enough are not happy with 'more' anyway)

This doesn't mean you cannot build something truly amazing and powerful and important.

2. Some makers will find they love the building a business thing more than the actual building of their whosee whatsee.

We will talk about these makers in Part IV later this week

(and thank you to Kathy for letting me know this post had somehow posted empty, which was not some kind of new marketing ploy, but if it makes me sound smart and cutting edge to do this, I will totally take credit)

Scalability and Our Handmade Business (Part II) - how do we get to be spidey-woman and still make stuff?

white heart studios - get your spidey on

I wrote a series of posts a couple years ago on different ways to make money on Etsy, but it was really a kind of whine about how tired I was. You can read it here.

Burn-out is an occupational hazard of working from our hearts and with our hands and heads and I don't believe it is totally preventable. It is one way we know it is time to change things.

Scaling our business is something lots of makers start thinking about when we are burned out or our businesses become unsustainable; sometimes because we are selling more than we can make but sometimes because we are making more than we can sell - the smart ones work it into their model from the start.

For those of us who haven't, raises hand here, redefining our business later is a lot of work. It is like trying to comb your hair in a hurricane. Our business still needs to stay open and making money while we make changes in the background. This takes time and time is the one thing we think we don't have. Time is kind of stretchy though - if we need to make changes, we need to figure this out.

It's like spending more money now - for example buying your supplies in bulk - to save money later, spending time now to save time later works the same way.

One maker model of scalability is the make something once and sell it again and again model - the illustrator who sells prints of his work for example. He still gets to do what he loves which is draw, but he doesn't have the one for one maker model that limits his sales to how many drawings he can produce in a day and he has the bonus of still being able to sell his originals for much more.

(of course he still needs the traffic and he still needs to be producing original things people want to buy to make this all work for him)

Anytime you can make something once and sell it again and again you have created scale. Anytime your fixed costs or the time it takes to make the next one of something you make is reduced from the first one you made, you have created scale - it can take me as much time to make 1 of something as it does to make 3, for example. So every time I make 3, I create scale (of course this assumes I can at some point sell 3).

Some ways for makers to
start thinking about scale:

1. Sell a pattern or tutorial (the old create it once, sell it again and again thing)

2. Sell 3 things to 1 person - Upsell to existing customers. It is cheaper to sell 3 things to one person than 3 things to 3 people, so set up your site to make this easy.

For example a customer looking at rings should be shown a link to other rings or maybe a customer looking at a ruby ring should be shown a link to other ruby jewelry, you decide what you think they want to see, and pics are always better than words when it comes to links and selling online.

When thinking scale it is always better/cheaper

to focus on existing customers ... or is it?

3. Sell 3 things to 3 people (you know my rules are always bendy) 

Create a referral system - more happy customers create more good word of mouth which creates more customers that you didn't have to do anything to get (other than be your amazing self, of course)

For example - try a send a friend deal with a coupon code for people who refer people - you might not totally be able to police this, but who cares.

4. Create a mailing list - this is very important because it is so much less work to sell to people who already love our stuff - just ask your customers if they want to be added and make it worthwhile for them. Give them sneak peaks and discounts and information they want.

I wouldn't email them more than once every 4-6 weeks - when people using mailchimp email me more frequently than that I almost always remove myself from their list - the emails, just like every interaction with a customer, should always reflect your brand. Don't just throw something out there.

For example - Email customers a coupon for a discount on something in your store and in the email include a downloadable simple card they can give with it if they purchase it as a gift. I have found this works better than just a coupon.

5. Keep track of your existing customers' wants and needs - remember, the less time and money you have to spend finding new customers the more you are thinking scale.

For example - Soap lasts, I don't know 30 days - can you sell auto-renewals or subscriptions? You have probably seen this genius viral campaign for this genius tampon delivery company.

Someone who bought mittens from you last year will almost certainly have lost them by now.

Someone who bought cufflinks from you for their wedding a year ago will have an anniversary right now.

Ask customers for their birthdays and email them a birthday card and a coupon two weeks before.

This stuff will take time and maybe money to set up in the beginning, but if you do it right will more than pay for itself later. Hire someone local on TaskRabbit to help you get this set up.

6. Streamline your makings

for example - if you sell on Etsy, maybe you created certain whosee whatsees that you don't sell much, but they drew customers in who maybe bought other things - or this was your thinking anyway, well, maybe now that search is so different and so crowded this isn't true anymore and you can just ditch this stuff and save yourself time, money and headaches

7. Think passive income

For example - sell blog advertising, create a subscription service, etc

8. Hire help; any kind of help that saves you time - if you can pay people less to do things than you can charge someone else, you have created scale. You may not technically create scale if you do this solely to save your own sanity, but in a spideywoman world it totally counts. So if you save 4 hours a week, by having someone clean your house and can put that time into your business, or into wth a nap, and need to do it - go ahead.

Spidey-woman is not superwoman. 

Superwoman burned out.

Spidey-woman is just getting started.

The best thing we can do is build scale and passive income into our business in the beginning - this does not have to be something gigantic.

Big thinkers do not always look like big thinkers to the outside world because our thinking is more broad than tall - we are thinking deep. We are not leaping tall buildings anymore - we are scaling them. This allows us to move over here and over there when we need to, so we get to have an actual life as well as a business.

Spidey-woman has taken superwoman down, folks.

Of course the problem with dollars for hours has always been that if you create a successful whosee whatsee you will run out of hours.

Next week - part III what to do when we really run out of hours

Mercury retrogrades today - let's add non-reactive to our list of "re's" for this one

unless it's the last of the milk and mercury has just gone retrograde

Mercury is the messenger; the magician - the god of mind, intellect, voice and language. Mercury is about what is being communicated to us

(it's the stuff we take in that literally makes us who we are - did you see this Jimmy Kimmel video - he asks kids the worst thing their mother has ever said and boy after boy say it was when his mother called him stupid - this might be funny on Kimmel, but not so funny that this is what our boys are hearing - I am sure their mothers are well-meaning and it was probably something like "well, that was stupid" when the boy did something, well, kind of stupid, but this is what the boys remember - we always have to be mindful that it is what we take in that makes us who we are)

Mercury energy asks the question "what are we a voice for?"

This is powerful stuff. 

We honor Mercury when we speak our truth, when we think through our thoughts before we say our words, when we say more and talk less.

We dishonor Mercury when we are glib or hot-headed or rude, when we believe that talking about something is the same as doing it; when we say what we think someone wants to hear when it isn't what we really believe.

I have had a few crazy confrontations with people lately myself and probably the only reason I have not had more is that I do not get out much. I am not in the mood to take any baloney from people these days.

(unless it's wunderbar - I know this stuff will kill me, but it's addicting - good thing I only eat it when my sister visits from Portland once a year - it's like our secret handshake)

I really need to be with people who walk their talk right now - who just do their jobs. We are all working so hard now. Excuse makers please exit stage right. Maybe I am not the only one feeling like this.

Now that Mercury is retrograde until November 11th it is probably best to be more 'non-reactive'.

This one is in an earth sign. It feels like some kind of balancing of our connection with cyber reality and our connection with actual reality is happening. We need to get outside and stay grounded. Actual physical environments will change now for some people.

As always a retrograde is a good time for the "re" stuff. Redo, reconnect, rethink, repeat, revise, redesign, recuperate, repair things or buy recycled (rather than new) - stuff like this (warning shameless plug ahead) amazing jewelry.

It's best to spend these weeks gathering information - not so much acting on it. The information communicated to us will be in constant flux now, so working with it will be like trying to hold on to jello - oopsy. If we stick to the "re's" now though, when this retrograde ends in November we will all be in a great position to get our holiday groove on and make some ka-ching.

(at least it's not hitting us during prime shipping season again)

More on Mercury here.

Scalability and Our Handmade Business - how do we get to be spidey-woman and still make stuff?

round and round we go - polarity locket

So, as makers we have been kicking this scalability issue around forever.

And since our businesses are living, breathing entities (not in a businesses are people kind of way, of course) that evolve and grow maybe this is something we can look at now with fresh eyes.

You have probably heard that you might be able to increase profits by making your business scalable (or that you do not really have a business if it isn't scalable) and maybe

you are kind of picturing yourself climbing a mountain or maybe being carried up a mountain on the shoulders of a hardy sherpa.

(which is probably the only way I could climb a mountain right now - NOTE TO SELF - put the inflatable bed away, the guests have been gone for a month and pull the elliptical machine back out, oh and actually get your ass on there Cat).

When I was in banking being able to scale a business just meant the business was efficient enough to be able to grow and work just as well in a large 'scale' situation - when a business model or design failed with a quantity increase we said the business will not scale - so no loan for you good buddy, see you later, have a nice day.

Today more commonly when someone talks about scaling our business they mean we add more business (the ka-ching part) without adding more work or increasing our (proportional) costs - our business becomes more and more profitable without us expending more and more energy (energy = money or time).

Scalability refers to the ability of a site to increase in size as demand warrants. Businesses are extremely scalable if the costs to operate the business are relatively fixed and more customers do not significantly increase our costs but they do significantly increase our profits. This is the perfect business model but doesn't work for everything.

It might be easier to picture what scalability is with an example of what scalability isn't.

(and usually the best way to learn anything from my blog is to read what I have done and then go ahead and just do the opposite)

I used to sell from seasonal mall carts.

This was in the days when people still did most of their shopping there. I started with one cart (see my story about that first season from hell here) and worked it myself six days a week, insanely long hours as the holidays got closer, and then had my brother and his friend work on Sundays.

It was totally exhausting, but a short enough season that I somehow managed to survive and lived to do it again.

That first year I grossed X amount of dollars. Let's say the X was $100,000 - it was probably not that much but this number will be easier to work with. Now because I sold something for $20.00 that cost me $5.00 to make which is about the minimal kind of mark-up you needed for a mall cart in those days - so it was something like $100,000 gross minus $25,000 product, $10,000 rent, $10,000 start up costs, $2000 salaries and $3,000 out the window who knows where costs, let's say I made about $50,000 (before Uncle Sam took his cut).

The next year I became one of those 'go big or go home' kind of girls and rented two mall carts.

And because I am the kind of compulsive thinker who thinks 36.5 steps ahead and because these two malls were an hour away from each other I hired enough people to cover both carts all the time (I think I hired 12 people) so that I was never scheduled to work and would be available to race to a cart if someone didn't show up for work or something went wrong or we just got swamped somewhere, any one of which I saw as a high probability.

Anyhoo, to cut to the chase. The second year I did not work quite as physically hard but mentally I had more stress and worked harder - more people to manage, more situations to manage, more inventory to manage, yada yada.

The second year my numbers looked totally different but because of the salaries I paid people (and when you pay people salaries you also pay half their social security and FICA and need a little thing, which is not such a little thing, called workmen's compensation insurance) and some inventory miscalculations, I ended up netting almost exactly what I had netted the first year.

Almost to the penny is the way I remember it.

Now, I did expand my business - I almost doubled my sales and my customer base, but I also showed myself it wasn't a very scalable business model. I slept through most of January.

I thought about scale the 3rd year (although I didn't actually think the word 'scale', I thought the word 'exhausted') when I planned for 3 carts and a manager to run them, but life twisted on me again - my mother's illness worsened and she moved in with us. I did one cart and hired some help. I have never really been a "go big or go home" kind of girl anyway - I was always more of a stay small and nimble kind of girl.

(except I have never been either small or nimble, but this is kind of how I see myself, go figure).

Today, we are mostly selling online which is great for scale because we can potentially reach more people without outlaying more energy (time, money) but we are also selling things we make by hand which is not so great for scale because usually we can only make so much.

Scalable is definitely possible for us, too, (it will likely require help, most good things do, we didn't come to this planet with 6 billion other people to go it alone, folks) although if we have not set ourselves up this way, it will be some work for us to get this scale thing going. And a product based business will probably never be highly scalable, but there are things we can do to increase profits without increasing energy (time or money) expended.

Later this week - part II - So how do I get to be spidey-woman and still make stuff

let's get our daughters into this scalability thing early girls

Manufactured Goods and the Fishing Boat Captain - part lV (the treasure)

paint and ink

"What are we pirates now Sully?" Captain Mooney asked.

"No, we aren't pirates Mooney. We are still fishing boat captains."

"But maybe there is something we could learn from pirates Mooney. Maybe a little pirate magic." Sully looked around the room.

He unfurled the 5 foot long map and slammed empty mugs on to the map corners to keep it open.

"What do you see?" he asked them.

The fishing boat captains gathered around the table. They looked from Sully to the map and back again puzzled. The moon light began to flow through the pub windows, slowly growing brighter and brighter until the map was almost blinding. Sully stepped back. The men shaded their eyes and leaned in.

The bartender, who had been pretending to busy himself with a dishtowel saw that the crazy fishing boat captains were standing around an empty table, each one staring at a different place on the dark table top, transfixed by ... nothing.

"These guys have finally gone off the deep end", he thought to himself.

Suddenly, the pub's lights flickered and dimmed. The bartender reached under the bar for his flashlight and when he looked up, the lights were on and the bar was empty. "What the hell?!" he screamed. 

Epilogue (1 year later)

Captain Mooney helped the dozen little girls and their mothers off her boat. "These boating birthday parties are so much fun", she thought to herself. One of the mothers asked Captain Mooney how she came up with this clever idea and how long she had been doing this. "Hmm, well, it just came to me about a year ago. The industry I was in had changed and I decided I needed a change, too." "Well, we're glad you did - this pirate party at sea was so much fun for the girls".

Mooney waved good-bye to the party-goers and headed down to the pub for a drink. She looked over at the Etsy Marina sign. Mooney didn't dock there anymore, but she knew some of the old-timers who were still there and doing OK - and she was happy for them.

She didn't see any new faces - the fishing boats were mostly guided electronically now that hands were not required to be on the ship's wheels and although she saw customers boarding those boats, there were still some customers who wanted a real-deal fishing boat captain with her hands on the wheel of their charter boat. The bad news for the old timers was that it was harder for the customers to find them, the good news was that all the competition looked the same.

The place was different, but this was ok because Mooney was different, too.

It was almost a year since the night she had been in the bar with Sully and the other Captains. She must have had too much to drink because all she could remember was a HUGE moon and looking at a crazy treasure map Sully had found and seeing ... something about treasure ... she could never remember ...

She remembered waking up the next morning feeling slightly hungover and well, let's just say it, Mooney thought to herself, "pretty freakin' fearless." Like, she knew her future was totally in her own hands and instead of that thought scaring the hell out of her like it used to, it made her totally anxious to get started. They were the hands that had held the wheel until now after all. She just knew her treasure was out there, hell she'd seen it! Or she thought she had, she wished she hadn't drank so much ...

She had only talked to one other fishing boat captain about the night Mooney had blacked out and Captain Jim hadn't remembered anything either. He did tell Mooney that night was when he decided to start his own little marina and Captain Jane had decided to take that job with the local company, the one who's stock had exploded and she bought that alpaca farm up in Maine. "I can't believe we were all so worried last year Mooney", Captain Jim had said, "it seems like all our sea legs landed on stable ground. Even the marina people who jumped ship have landed safely, I hear."

The only thing Mooney still worried about was Sully. She hadn't seen him in almost a year - not since the night with the map. People did catch sight of his boat now and then - Mooney had heard he had a pirate flag on his mast now - and that was enough to let them all know he was ok - they knew his hands would always be on that wheel.

Mooney finished her pint and headed for the door looking at the faded fishing rules sign on the pub wall - it's funny she thought, I wonder if the marina people had seen our rules before they changed theirs, if we had been able to get them to understand us, if that would have made any difference.

Outside, the moon was shining brightly and a newspaper reporter was interviewing worried people about the latest wash up of 'hands' down at the marina. These guys are here every month, Mooney thought shaking her head.

"What are they this time?" Mooney asked him."Female, maybe a size 10, leftie", the reporter answered before catching sight of the marina spokesman and taking off after him. As Mooney pedaled away on her bike, she could hear the marina spokesman saying:

"This is no cause for concern people. Hands are not as needed as they used to be. Machines can do the hands-on part for us all now. This is not a problem."

Mooney couldn't help noticing the spokesman had a metal hook where his right hand should have been. For a second Mooney thought she caught sight of a pirate flag on a ship heading out to sea ... no, she thought to herself, it couldn't be ...

(disclaimer from Olive -  all characters and companies appearing in this work are fictitious. Any resemblance to real persons or companies, living or dead, is purely coincidental)

Full Moon / Lunar Exclipse in Aries on Friday - hold onto your integrity everyone

solar system magnetic necklace by polarity

I promise to finish up Captain Sully tomorrow.

(notice I didn't say finish off Captain Sully, but you never know what will happen since I am channeling Stephen King right now)

I want to get this post that I wrote a couple weeks ago up tonight for tomorrow's full moon.

Yes, we have a full moon - YIKES

(this one may or may not talk to us like Captain Sully's moon - it's in Aries, so I'm thinking if it is talking, it won't be holding anything back and we may have no choice but to listen and may not like what we hear)

and a lunar eclipse in Aries (remember the full moon is always in the opposite sign of the sun, so we have sun in Libra now so Aries full moon) - we had the Aries new moon last spring so something from that time is finishing up.

We also have Mars (Aries ruler) recently entering Virgo so it's a great time to put that energy (Mars) into Virgo stuff like organizing things, cleaning up, healing ventures, helping others. Virgo gets alot of heat as a fuss budget type of energy but that is far from the truth of it. This is where Mars landed last November so you may have a sense of deva ju right now depending on where this all lands in your own chart.

Virgo is ruled by Mercury so the retrograde coming up in a couple days (that energy is already with us) will ease some of the nastier Mars stuff with this - but we may be finding people saying unkind things, stuff we say being taken out of context, we'll be taking things too personally, saying things we immediately wish we could take back, etc. I have found some of this in my own life for the last couple weeks - mostly communication stuff, even crazy family nonsense with Facebook postings that have created some mini, short-lived feuds. Mars will be sitting here until December when it moves into Libra and we probably will be wishing he was back in Virgo!

So this full moon is lighting up the Aries/Libra polarity stuff in our own lives and the eclipse will help us more easily eclipse out what isn't working.

Think of Aries as the self and Libra as the other - we have "me vs. us", "assertion vs. compromise" here - all the stuff we have seen played out in our government is happening in our own lives and heads, too. We probably won't be able to sit on our feelings right now or the sidelines either. There is also this Uranus Pluto square that has a similar vibe and is causing a conflict between independence and connectedness then we have Jupiter kind of hanging around the fringes like the great cosmic cheerleader she is, in this case making things even more dramatic.

An interesting side note to this, not many astrologers talk about fixed stars much but my old astrology teacher was obsessed with them and it was contagious for me and maybe will be for you, too - anyway an interesting side note that relates back to my boat captain series for anyone who could figure out what the hell I was talking about with that one - is that the fixed star Fomalhaut which is the artist, magician, innovator Aquarius/Pisces energy is currently doing battle with the star Regulus which is the Leo kingly, royal, "one in charge" energy. This is a battle for the hearts and minds and has a sobriety aspect to this for many - maybe a wake up call that all is not as it seems.

Anyhoo, this eclipse will certainly dissolve anything in our life that is being held together with threads.

That was a long ramble. I hope something in here is helpful to someone. I am thinking of moving this stuff onto another site where maybe we can check the transits together and people can see how it fits into their own lives so this stuff will be more personal and useful. It can be very helpful to have a little peek around the corner at times.

Here's to clear skies and long walks in the moonlight everyone! xo

Manufactured Goods and the Fishing Boat Captain - part lll (a fable in 3, now 4 parts)

skilled sailor cork ring

Captain Sully and his fishing boat captain friends, feeling the weight of a thousand other fishing boat captains on their shoulders, stumbled into their local pub.

The bartender who was used to people stumbling out and not so much used to them stumbling in, stood speechless.

Outside, a storm was kicking up. The wind howled. The sliver of a waxing moon filled the sky.

Sad Irish music (this) wafted from the jukebox although no one had put in any coins and hey, the bartender thought to himself, when the hell did that thing start working again?

At first the other patrons didn't notice the sudden storm and the determined and slightly vacant look of the fishing boat captains slowly filling the pub.

All at once they stopped their conversations mid-sentence and cocked their heads.

They looked at their watches. The guy in the john dropped his cellphone down the toilet and flushed it away. He was late - there was no time to lose.

The words pounded in his head. The word pounded in all their heads. LATE.

Most couldn't remember what they were late for - although some had vague memories of kid's soccer games missed years ago, papers not turned in on time, deadlines missed at work and then the promotion going to that jackass who always threw his empty water bottle in the trash can instead of the recycling bin.

One became haunted by her father's funeral, which she had missed 5 years before when a freak storm just like tonight's now that she thought about it - had delayed her trip home. LATE filled their heads until they thought their heads would explode if they didn't get GOING.

Outside as they stumbled onto the sidewalk, each head turned toward the moon in unison. The moon which had been only a sliver just minutes before now filled the sky over the Etsy Marina sign. The moon mouthed "YOU'RE LATE".

(cue the scary music here)

The bartender may have thought for a moment how strange it was that everyone was leaving at once but recovered quickly, filled frosty mugs with Guinness and handed each fishing boat captain a drink in turn as they stumbled past him on their way to the corner booth.

These were not folks taken to complaining. They were women and men of the sea after all and they had learned long ago that a smooth sea did not make a skilled sailor.

Tonight they sipped their pints slowly and nervously. Many didn't speak. A few grumbled about customers who wouldn't know a hands-on captain from a hands-off captain until the ship they were fishing on capsized. At least there would be no captain to go down with the ship, they muttered.

Captain Sully, a man of few words, looked each fishing boat captain in the eye (all at once, yes, all at once) and pulled out a ... treasure map.

(I guess this is a fable in 4 parts now - laughs mischievously and looks at the moon)

Manufactured Goods and the Fishing Boat Captain - part ll (a fable in 3 parts)

amos trout studio print

The marina had only one rule (see part 1 here) - the captain of the fishing boat must actually captain the boat - hands on the wheel, that sort of thing. The captain could have help of course, but the captain still needed to be the captain after all.

(the marina hoped not the kind of captain who went down with her ship, but that part was up to the captain as it should be)

Over time, more and more fishing boat captains were parking their boats at this marina.

The marina got bigger and bigger and hired more people. The marina took down the signs that said this marina was a great place to be a fishing boat captain and put up signs that said this marina was a great place to make money.

People who had never even thought about being a fishing boat captain decided this fishing boat captain stuff sounded like a good idea and joined in, too.

Over time there wasn't room for everyone's boats to be viewed by the vacationers who could choose which boat they would charter for their fishing trip. The marina solved this problem by making different boats visible to different vacationers at different times based on stuff that even the smartest and most cunning fishing boat captains were unable to totally figure out.

There came a morning -

(a storm out of a clear blue sky will probably be the way the story is told later, although any fisherman worth his salt could tell you there had been storm clouds brewing for years)

when the fishing boat captains reached their docks and noticed the marina's one and only rule - the rule that said the captain's hands must be the hands on the ship's wheel - the one rule that fishing boat captains had lived by for as long as there had been fishing boats to captain - well, that one rule had been erased from the marina's welcome sign.

The marina called a meeting to explain the changes. They assured the fishing boat captains that this was really a good thing. The fishing boat captains could grow their hands-on businesses now that their hands didn't have to be holding on to the ship's steering wheel.

Most captains were upset. Some were scared. Many were angry. A few were relieved that they could stop pretending to be fishing boat captains, expand their fleets publicly and hire other hands for that pesky "hands on" part.

Captain Sully (yes, I decided the fishing boat captain from hub's trip was named Captain Sully; the most trustworthy name for a captain after all) who had been a fishing boat captain for so long he measured his time at sea in decades and the other equally crusty fishing boat captains had their own meeting at the pub that afternoon.

Now this is where my tale grows darker I'm afraid dear reader - this blog can't be cork and car parts all the time folks, I'm sorry - sometimes life is ... treacherous.

back tomorrow with part III (you may want to make like a lighthouse or a red roof inn and leave the light on)

Manufactured Goods and the Fishing Boat Captain - part I (a fable in 3 parts)

fishing locket - artwork by the amazing rbwatercolors

When hubs and I went on vacation last spring, George joined a boat charter for a 3 hour fishing trip. On the boat were hubs, the boat captain, one hired hand and 3 other vacationers.

One of the other vacationers (why do I want to type vacationeers, maybe because this took place in Florida), a guy who quickly let everyone know he was a "very successful" entrepreneur, was going on and on about what a great opportunity the boat captain had here and how he could be making a lot more money with his business.

The boat captain, a salty dog from way back, just kind of smiled indulgently at the businessman and asked him "why would I want to do that?" and the businessman was totally flabbergasted.

(this may be the first time I get to use the word flabbergasted in a blog post - I have been trying to work this word into my daily conversation for years, I just love it, you have to overlook the fact it kind of sounds like flatulence though)

Anyhoo, the businessman was getting himself all worked up. "You could have more boats! You could sit back and watch the money roll in! You wouldn't have to do so much work!"

The boat captain looking up at the sky and out at the sea, taking a long breath of clean ocean air and waving to the captain of another charter boat that passed them, his friend Jim who he would be having a pint with later on that afternoon, calmly replied, "I don't work now".

Now because I am that boat captain, but more importantly because I used to be that businessman, I understand both sides of this drama from my gut and my heart and 

I also understand how a boat captain (the artist in this little parable, in case I haven't been clear enough) who's never been a businessman (or at least not a "very successful" entrepreneur type businessman)

and a businessman who's never been a boat captain (the artist), can both shake their heads at the other guy's way of thinking about "success".

"Well," said the "very successful" entrepreneur, a man who prided himself on getting in the last word in any type of business negotiation, "If you don't do it, someone else will. Someone else will come in here and put all you guys out of business."

Now, here's where hub's fishing tale turns into a Stephen King novel

(yes, this is about to get gory readers, hang on to your breakfasts and don't get all squeamish on me later and claim I didn't warn you) -

the boat captain chuckled a little at the "very successful" entrepreneur who got to do for 3 hours what the fishing boat captain got to do every single day of his life.

He steered his boat back to the dock and parked in his designated spot in the marina, the marina he and his other fishing boat captain friends were so happy to call home - a marina called Etsy.

part II tomorrow - the marina gets bigger

blog break ...

... back soon - xo all

New Moon in Libra - time to think about what we are committing our energy to plus can Etsy really call an apple an orange and make us see an orange

with brave wings she flies

Back to this new moon because the ritual of having a new moon intentions process is very powerful.

Moving into Libra from Virgo takes us from an earth sign into an air sign so those of us already living in our heads tend to get more ungrounded (and also catch head and chest colds), have less energy and be less able to finish things.

Some tips on grounding here.

Of course, new moons tend to be low-energy times anyway, so just go with it right now.

Think of the new moon a little like a blank page - this one in balancing Libra is focused on finding peace and equilibrium and an excellent time to set intentions for what we need to have more balance and harmony in our lives.

Setting intentions and making affirmations are one of the first steps to making something happen

(after releasing resistance to it and creating the space for it) - 

people sometimes think of the intention as separate from the action, but intention, particularly when part of a ritual, is an action itself. 

It welcomes the thing we are focused on into our energy. 

Now is a great time to focus our intentions on Libra stuff : relationships, marriage, negotiation, harmony, teamwork, social activity, beauty, Libra health stuff : adrenals, sugar imbalance, kidneys

Some examples of stuff I am working with:

1. I easily see and follow the path to create a happy marriage
2. I feel internally balanced and peaceful
3. I easily cooperate with others in healthy, happy and tactful ways
4. I make decisions easily
5. I easily attract, absorb and implement the information that leads to a total healing of my low blood sugar

then I add my 5 most important intentions, more specific stuff, worded with a Libra focus (astrologer Jan Spiller always suggests 10 intentions - she calls then wishes - and 10 is a nice number to work with so I try to go with that).

AFFIRMATION TIPS: get into a happy frame of mind - always make affirmations from a  positive place (positive meaning both happy and certain) - write your affirmations down by hand, speak them out loud - I always write my affirmations on strips of paper and put them into a bowl of rice so I can mix them around every now and then with my fingers if things get stagnant - then release your attention from them knowing that your intention is known. Know these things are already yours.

A couple words about Etsy's announcement this week since it will affect different sellers in different ways and celestially speaking couldn't be better timed. Etsy's solution to the factory stuff that litters it's pages now, is to find a way to make that stuff fit even if it means redefining handmade to include factory made.

 

They can decide what is allowed on their platform - but they can't just call an apple an orange and have it become an orange. 

 

(unless, of course they have some kind of Monsanto genetically modified fruit seed patent we don't know about in the works to do exactly this ...)

 

If your Etsy business feels like it has been built on shifting sand it is only because everything is shifting now - you would be feeling this stuff no matter where you had planted yourself.

 

This new moon in Libra, the part of our hero's journey that is all about balance and other people, is the perfect time to step into our authentic power - which is always sourced by spirit - to co-create better relationships and more harmony in our lives. It's also a great time to sacrifice whatever it is that causes us to sit on that fence!

(which reminds me that I recently sat on a white fence without realizing it was vinyl and bent it - my neighbor's brand new fence now has a forever impression of my left buttock which must be heavier than my right buttock now that I think about it unless I slouch leftie and I can't say the word buttock without hearing Forrest talking about his battle injury ... xo and have a nice weekend all!)

 

 

New Moon in Libra - a grand cross call to action this month

Sullivan is rocking his Libra mommy's world right now

I have been AWOL planning and throwing a baby shower (yes, I threw the shower and not the actual baby) and hosting family in from Oregon!

Anyone who reads astrologer Susan Miller knows she has been predicting a bumpy October for most people.

This is not your typical New Moon because it is going to not only activate the Uranus/Pluto square but form what is called a Grand Cross.

This Grand Cross is where the action amps up big time and it plays out with the New Moon and Sun together in Libra on one corner of the Cross - Uranus opposite in the sign of Aries on another point of the Cross - Pluto squaring up in Capricorn on the third point of the Cross - and Jupiter in Cancer sitting the fourth point of the Cross.

Grand Cross configurations want something to change, move forward, rev up, and with New Moon energy behind the cross we are in for a real call to action

(we can see this all being played out in Washington right now with healthcare and Etsy with Chad's announcement this week and in our own lives).

If it feels like some kind of stability is ending for you, remember that stability is not the experience we are here for (we still want to be grounded though). The ego seeks to keep us safe (that's the ego's main job after all) which doesn't sound like a bad thing until you think of the toddler who would never take her first step if the ego had its way. On the one side of the coin, there is no inherent safety now for any of us (there never has been, the danger was just hidden from our view before) - on the other hand, nothing real can be threatened, so anything that looks like it is being threatened isn't real anyway.

Pluto (Capricorn, the authority) seeks power, Uranus (Aries, the warrior) seeks freedom - both are stubborn, tenacious cardinal signs that stand their ground and make things happen. When Pluto moved into Capricorn in 2008, our financial system crashed - when Uranus entered Aries in 2010, and then moved to within a few degrees of its square to Pluto revolutionary movements began to spread throughout the world.

Personally right now we may be reacting to something new happening or steering our ship into new waters ourselves (always better to grab the wheel - not to try and turn the boat around but to best avoid the rocky shore).

The New Moon gives us a full 2 weeks to make something happen or deal with what happens and it really culminates 6 months from now with the Libra full moon.

We also have mercury about to go retrograde so it's a good time to follow this new moon to its completion this month and wrap stuff up before the 21st. For most people, even though this is a new moon, it might be better to hold off and start new things in November when the new moon isn't followed by a retrograde (especially if you are a fixed sign person - I'm talking to you: Taurus, Leo, Scorpio and Aquarius).

I'll get back to all of this tomorrow (our new moon affirmation stuff as we makers journey through Libra and some stuff on Etsy's announcement), but just wanted to post this now.

Happy Thursday all - baby shower pics are coming! xo

working in our business and not on our business - just doing the work (part lV - the mystical part)

fabric, mirrored locket by polarity

I wanted to wrap us this series before the sun moved into Libra so we will just pretend you are reading this yesterday.

(never under-estimate the power of our imagination, the nonexistence of time as a constant - ask Einstein - and for me personally, my ability to be continually one day late with most things)

This Virgo energy that is about work and service and dedication; about doing the stuff that we have to do without our Leo (prior sign) need for attention, without getting credit, without any applause now cedes our path to balance seeking Libra (the next sign) bringing other people into the mix - asking us what we have really created if no one else ever gets to see it or be affected by it - asking us to step out with what we've got - asking us to share.

As Virgo moves into Libra we get autumn; the time of harvest. 

To tie this all back in (rather hastily, I'm sorry) with what happens with maker businesses is we will only grow so much before we need to take a quantum leap. That step by step way we have been growing will eventually hit something, usually a standstill; something that requires a greater expenditure of energy or a decision to let go.  

We have to put more of ourselves into it.

We need the momentum that comes from some kind of full out sweaty run.

If we don't because maybe we don't have the energy - maybe we want the harvest but we don't want to do the planting and the tilling or maybe we don't want to do the planting and tilling ... again. 

This is exactly the time we need to really get to work (the times that separate the women from the girls - call on Athena energy for this) or sometimes exactly the time we need to let go and move on. 

There is no right or wrong answer here.

Everything isn't meant to be some great huge thing. Sometimes it's just the thing we had to grow through and now have to let go of so we have both hands free when that other thing comes along.

But, always remember, everything that is a great huge thing always made this leap.

The next steps will be easier to figure out if we are grounded (we are also moving from an earth sign into an air sign right now so grounding is doubly important). Grounding brings our energy into the current moment which is always the place we line up with ourselves; the place we line up with our answer. And I didn't say 'correct answer' because maybe there is no correct answer. Maybe every answer will lead us where we have intended to go as long as we keep moving. 

Removing the excess electrical charge from an object is called grounding - removing the excess emotional charge, that is the result of over thinking and looking backwards, is also called grounding. 

Pulling our focus back to our physical self and the current moment is especially beneficial for anyone who doesn't feel safe (raises both hands) and we will know this is us if we continually make decisions based on safety.

(these decisions are always ego based because our safety is the ego's job, which is a good thing until it isn't anymore - it's the crutch that helped us to walk while our foot healed but then becomes the reason we can't walk when we hold on to it too long). 

When we find ourselves valuing our safety over our happiness, grounding can help us make better decisions or I should probably say grounding will help make our decision making easier.

And this stuff is a practice so we have to practice it. It's like exercise, it can't not work for us, but we have to actually do it. Some ways to ground:

1. Walk outdoors in bare feet (this works so well, that even just walking across my front yard on a Sunday morning to get the newspaper in my bare feet totally changes my entire mood for the day)

2. Lie on the ground (palms on the ground or forehead on the ground works best)

3. Gardening

4. Bring our attention to the present moment - sit comfortably and scan your body from your toes to your head feeling each part - is it hot, is it heavy - observe how your body feels. Walk around the room and see how it feels to touch things. Run cold water over your hands. List your current moment - so I would say - keyboard keys clicking, the sound of crickets, cold air from the open door - attention to the present moment is very grounding.

5. Eat root vegetables (some people think eating meat is grounding, but I had a teacher 20 years ago who said this wasn't true - that eating meat actually lowers our frequency so that's why it might feel momentarily grounding - I think she was right about this)

6. Stones are grounding. The stuff in our environment always lines up with us energetically. Rocks and minerals hold such old and solid vibrations that it is much more likely for us to have to raise our vibration to match their vibration than for the reverse to happen. Hematite is great for this.

6. Scents have vibrations and can be grounding. Scents force us to either incorporate their energy or move out of their space. Yes, scents are bad-ass.

7. Sounds are grounding. The teacher who taught me grounding had an exercise where you make a sound with your throat and then lower and lower the sound until it is the lowest sound your body can make - that is your root chakra sound and you can make that sound when you need to ground yourself - great for stressful driving situations. 

8. Red, brown and black are very grounding - probably why so many teens are drawn to wearing the color black while their vibration seeks balance.

9. Grounding meditations - visualizing yourself with roots reaching down into the earth, etc.

10. Exercise (preferably outdoors)

So, a daily grounding practice, getting to work (the stuff we do because we have the need to bring forth the work not because of what the outcome can do for us) - we are at the harvest now of our 9 month yearly birthing cycle and like the new mother we know that even our most original work (and really only our most original work) isn't really our work anyway - we don't create the new life - we are just the vehicle birthing it.

It came through us (and on the one hand it could have come through anyone and on the other hand it could only have come through us) because we were the ones who settled down and did the work.

working in our business and not on our business - just doing the work (part lll - giving what we got)

giddyup bracelet

There is some kind of magic that happens when we just keep going.

When we just do the thing we are supposed to do.

It's a cop out to say we would do the thing we were supposed to be doing, if only we knew what that thing we were supposed to be doing is ...

because we do know.

It's that thing that is right in front of us.

It's that thing we have been putting off doing.

It's that thing we don't want to do. It's not some big, huge, change the world thing - it's that other thing.

(and yes, maybe that thing right now is the sink filled with dirty dishes - just do that and don't do a half-assed job with it either, do it well and finish it, that's the work that gets the magic started)

We have lots of universal support for this 'doing the work" part. We have Goddess energy and angels and fairies to help us.

(and fairies may sound nuts to you, although maybe not - what I have found with fairies is that they are more about the nuts and bolts of things, the material stuff and when you have a business in a 3D world, fairy energy can come in very handy)

We have to ask for help though - life is like Star Trek, after all.

This energy is outside our reach until we actually reach for it.

Kabbalists believe that beside every blade of grass is an angel whispering, "Grow!". This same energy supports us. We have angels whispering and crying and cajoling us, too. We grow through change and through experience and these changes and experiences happen through doing the work.

Life supports us when we do the work - when we don't get too distracted by our own nonsense.

(on the one hand everything is always available to everyone, on the other hand what is available to us is only the stuff we energetically line up with)

The universe slips ideas to the people who can make them happen - the ones who are doing.

The idea for how to make free energy is probably not going to slip into my head because what the hell would I be able to do with it - it will slip into the head of the girl who has put her 10000 hours into the work of free energy. She is the one who will know what to do with it.

(this doesn't mean she is the one who will make a gazillion dollars with it - maybe no one will, that is kind of the point of free energy after all - she will definitely though, be rewarded through the work)

For this mystical energy to work for us we have to give up the need to define ourselves hierarchically - we need to let go of the pecking order.

(I'm sure heaven celebrates every time a chicken escapes the hen house)

We cannot look to others to validate our calling or our efforts or our results. We cannot compare ourselves to other people because we are all here for different things. The work must become its own reward and if we are not in a space where we feel that is happening - then that is our work - to release that space within ourselves. If we can let the work be all about the work and release our attachment to the results we will find this mystical energy everywhere.

part IV next - getting in touch with the mystical energy

ryan schain photo

full moon in Pisces this week .....

If you have been watching the night sky you have noticed the moon appearing larger and fuller over the last few days leading us to the September 19th full moon.

(make sure you get outside at night now and go for some walks - barefoot is even better)

The full moon occurs when the moon is on the opposite side of the earth as the sun. So, when the sun is in Virgo (as it is now) the moon (during the full moon) will be in the opposite sign of Pisces.

Since the Pisces new moon happened in March, the Pisces full moon this week will bring culminations to stuff started at that time. It also brings us the energy for peak activity in the current month's cycle.

Pisces and Virgo are opposite signs, but really the opposite sides of the same coin. The balance of these two signs is where we bring God (or whatever word you feel most comfortable using here) to earth through our actions of service.

Virgo/Pisces service is about the highest levels of service and compassion - it doesn't take on the burdens of others - compassion holds a higher vibration. It's not about removing the pain or suffering of another person which we literally can't do because the karma (ie energy attraction, cause and effect, our perfectly pre-planned, but not predestined life experiences) - that created it in the first place will just recreate it in another form. Pisces is the last and final sign - the place where the buck stops - Pisces energy knows this.

Pisces compassion shows patience, lends an ear or a shoulder without the need for recognition - without the need for thanks - knowing the service is its own reward; the work is often invisible. It holds open doors and the spaces for others to be strong and courageous and confident.

We have some challenging astrological aspects (cardinal cross, transiting Saturn conjunct Venus transiting the north node, Star of David) right now, that I'm not going to get into here, and also a grand water trine that has many of us thinking about our roots and the past and making it a very good time to be mindful of what we have worked for and created and be grateful for the process (Virgo). It's a time to recognize our ability to make a difference (Pisces) - to be a difference in the well-being and evolution of us all.

We are on this rock to rock this thing and most likely your world is rocking right now.

working in our business and not on our business - just doing the work (part ll - the invisible stuff)

please don't take me for "granite" locket by polarity

Our businesses are work.

You don't quit your day job (or dream about this), so you don't have to work. If you do, you better have a rich uncle who really, really likes you ... alot.

(and not in any kind of creepy way, I hope)

Lots of people give us advice about working on our business - telling us "you need to be working on your business and not in your business - you don't want to build yourself a job".

Some advisers will say this as if it is absolute truth, which it absolutely isn't (not much is).

It's not that this isn't a valid conversation to have. It is. It just isn't the whole conversation.

First of all, there is nothing wrong with creating yourself a job - no one else is creating them, so we pretty much have to now.

2nd, the more we work in our business, the invisible stuff, the stuff that no one will ever see us do, the stuff of late nights and callouses - the more we build our skill set, the more we refine our story, the more time we spend making the stuff that matters - the less working on our business we have to do at all.

It may look like the visible work is what has garnered us our rewards but we know it is the work we have done in our business that has allowed it to happen at all.

Working on our business will never get us those rabid customers who tell two friends and then they tell two friends and so on and so on ....

(what is that from, it's driving me nuts?)

it's the invisible work we do that earns us that, not the Facebook posts and Pinterest pins.

There are really no shortcuts. And if it looks like someone has found a shortcut -

(I believe that we are not born with unlimited choices, we can't be anything we want to be, we were all born for different things and someone who has found their thing may look like they have found a shortcut)

it is only because they have not cluttered up their own path with crap and it is easier for them to see where they need to go and to get about the business of getting there. The shortcut almost always leads people to wanting to take the longer road, with its twists and turns, next time though.

There is a certain amount of resistance that comes with really caring about something. Sometimes it is the part of our work that we are most resistant to that serves as an indicator of our real work. The counterfeit creator is wildly self confident - the real one is scared to death that things will not work out and she does the work anyway.

Hubs business has been busy for 12 years.

He has a service business so his work cannot be outsourced (thank goodness), but he isn't doing anything someone else isn't doing, too (there are 5 other shops in our very small town doing the same thing) - he is just doing it better and maybe 'better' is the wrong word here, but he is truly passionate about what he is doing. This doesn't mean he doesn't have resistance to the work at times - he just gets up and does the work anyway.

He almost never works on his business and he almost always thinks he should be. He shouldn't. The work he does in his business makes working on his business almost unnecessary. The people who need him, find him. He doesn't think about all the things he needs to be before he can get to work. He just gets to work.

We just do it or we don't do it.

If we were meant to write a book or make a family or cure cancer and we don't do it - we don't only hurt ourselves -we hurt our ancestors, we hurt our children, we hurt our planet. We shame the Goddess energy whose sole purpose is to nudge us and support us and push us along our path. We can't cheat the world of our contribution. We have to give the world what we've got.

part III what do we got?

(yes, I realize this is grammatically incorrect - it's Friday, weekends laugh at grammar, grammar's for Mondays)

sacred and profane print

happy weekend all! xo

knock, knock ....

nobody, Cat, is who they are based on one decision, one day, one path, one chance, one relationship or one anything else.

every day is brand new and opportunity never stops knocking.

who's there?
The Universe

(back later with that new series distracted by an 8 lb angel - happy thursday all)

kella and chris with new baby sully - doors flying open everywhere right now

doing the work ... why working IN our business and not on our business is what really matters - intro

pillaging and plundering is so 10th century - cork bracelet

The world used to operate within some sort of pecking order - top dog / underdog space - where we ran in packs, sat in cliques and without even thinking about it instinctively knew our place.

That is the world that is falling apart.

The numbers have just gotten too big and the whole thing is collapsing.

A pecking order can only hold so many chickens.

The hens who didn't get the memo are still thrashing around trying to get someone to pay attention to them while the rest of the brood are busy forming smaller tribes based on their common passions and some are even ignoring what everyone else is doing altogether.

The sun in Virgo is the perfect time to talk about what this means to us - this new world that is too large for pecking orders - the space for chickens who have outgrown their coops.

This new world that is about the work; the kind of work that doesn't wait for someone to notice it. It doesn't wait for permission or attention or things to be just right or perfect. It doesn't wait for inspiration. It isn't done for applause. It's never seen on Facebook.

(and of course there is really nothing new about it)

Let's talk about that. (part 1 next - the invisible)

pencils by thebigharumph

New Moon in Virgo today - separating the wheat from the chaff ....

butterfly ring - uncorked

The astrology wheel is the hero's journey
(just like the fool's journey in tarot) of self discovery.

When the sun moves into Virgo in late August, it is the hero's first encounters with service.

Although Virgo is the loner sign (along with Aries although Aries doesn't choose it, Aries just embodies it) - she is the conscientious loner.

The hero is learning when to help and when helping isn't really helping. Virgo is the modest healer with the critical eye that takes care of the details.

Every sign has something to learn from the sign that follows it. Leo learns from Virgo (and we all have Leo in our charts somewhere - its placement will affect how this activates in your own journey) - to do the work. Virgo teaches Leo to let go of the need for the spotlight and recognition and to just focus on the work.

(next the hero moves into Libra and learns that those carefully attended details she has manifested into physical form in Virgo need balance)

It is no coincidence that Virgo comes in autumn; the time of the harvest - the time to separate the wheat from the chaff. What is needed to be nurtured and what needs to be discarded is more easily seen and felt now. Mercury is not connected to any other planet for the next 9 days so we can be really objective about what we want right now (then Mercury moves into connection with Jupiter, Pluto and Uranus allowing us to see the bigger picture).

Our soul's purpose, which has been built through many lifetimes, is exactly what is needed to meet the challenges of these times. Our previous lives fit together within us like a puzzle and each of us forms a bigger puzzle (which is really the same puzzle) together. 

We each have it in us to do what we are called to do and we are the only one who can do it. When our belief becomes that we are here to serve the world, that is exactly the space that will open up for us.

A Virgo new moon is the perfect time to focus on Virgo areas such as : health (diet and exercise; the maintenance of our health), work/job, creating order, relaxing perfectionism and helping others.

Examples of some affirmations:

1. I am easily attracted to foods that are healthy for my body. I establish routines that create total health for me. I easily swallow vitamins (ugh).

2. I easily complete tasks with minimal stress and maximum efficiency. I create routines that give me time to relax. All tendencies to postpone necessary tasks and errands are totally lifted from me. I create financial abundance for myself while adding value to the lives of others.

3. I restore my work space to order on a daily basis. Any resistance to 'cleaning up the mess' is lifted from me. I create order in my home.

4. I am free of critical judgements of myself and others. The compulsion to 'be right' is easily lifted from me. I use positive language.

5. I consciously feel satisfaction from being of service to others in my work.

AFFIRMATION TIPS: get into a happy frame of mind - always make affirmations from a  positive place - write your affirmations down by hand, speak them out loud - I always write my affirmations on strips of paper and put them into a bowl of rice so I can mix them around every now and then with my fingers if things get stagnant - then release your attention from them knowing that your intention is known. Know these things are already yours. xo

5 questions to ask ourselves when launching a new thingamajig

lori portka's bracelet by polarity

You may have noticed by now I love the word thingamajig.

I especially love that it covers just about every thing makers could possibly make and I love that Google and Websters think it's a real word, too.

(maybe it actually is)

Anyhoo, I am about to launch a new thingamajig and thought I would share a little bit of my thinking that went into this process.

5 questions to ask ourselves:

1. why are we making this?

"Why" is a really important question. I truly, truly believe that it is the passion in people that draws us to them and draws us to the things they have created - our energy seeking out energy that makes us feel good - that makes us feel more alive.

The answer to why we do what we do will never be about the money because there are many things we can do to make money, many more sure-fire things, like those that involve paychecks and 401Ks - why are we making this and why should anyone care? Artists can't make art for the money - we will lose our hearts and not make any money that sticks anyway.

2. who is this for and why will they want it?

Our market is much more important than our marketing. It is no fun to make something we really love making and then have to spend all our time trying to figure out how to sell it. Take the time to think about who is going to buy and why they would want to first. Stand in our customer's shoes -

(luckily for me my customers are not so much into 5 inch spikes and if yours are, then yes, you will have some sore arches, but you will have to do this anyway)

who will buy our thingamajig and how will buying our thingamajig make them feel? Is this how they want to feel?

3. what are other makers doing? how is our thingamajig better and different?

When I started fabricating magnetic jewelry I googled and searched to make sure no one was doing anything similar (they weren't ... ah, the good old days) - since we are looking for a need to be filled, it is important to take a look around and make sure there actually is a need.

We are not competing with who it looks like we are competing with. I do not compete with other cork jewelry makers with my cork jewelry because it is not like people are waking up and saying to themselves "I must have some cork jewelry!" - I still can't understand why this doesn't happen, but cork jewelry is not a vanilla latte folks - sniffle. 

I do not compete with jewelry makers with my magnetic jewelry because no one has my story and my passion and my originality - no one can do what I do. No one can do what you do either. 

What we are really competing with are the gazillions of distractions that vie for our customer's attention. 

We have to be worth their time.

I once developed a whole line of plexiglass jewelry and, right before I launched, an artist wrote a new book called Plexi is Sexy (which I can't find now in a google search, wth) - with such similar and such better stuff, I shelved my launch and gave the stuff away for Xmas. Now, I google and search first. Don't create the same old, same old. And don't do something someone else is already doing better than you are.

(and by 'don't do what someone else is doing better' I am talking about your thingamajig here not your skill set, obviously there will always be someone with a better skill set which is probably ok, because different is better than better anyway)

4. how will we sell it? I do not believe that we have to make art that we intend to sell, but here we are talking about a thingamajig we intend to sell.

If we want to make money with our thingamajig we need to put some thought into strategy - where is our customer looking? How will we be where they are looking? How will what they see when they look at us make them feel? How can we make what they see reflect our 'why' so they connect with us?

Let's say we create a very popular thingamajig and people become rabid, loyal fans (yes, we want them foaming at the mouth and drooling - an ugly customer is a happy customer folks).

What will those rabid, loyal fans tell themselves about themselves by being our loyal, rabid fans?

5. what is our goal with this thing? This is different for everyone. And it is perfectly ok to update this from time to time, but we need little end zones so we can pivot when things go wrong and when things go well we can make time for happy dances around the studio, high fives with our peeps (in my case Olive, whose high fives are more like 'give me your paw', but I know what she is thinking with this) and chances to haul out the good liquor.

(please send me your corks)