happy mother's day week (yes, we all get a week now)

Happy Mother’s Day to all the mothers, Earth lovers, goddesses and all those who nurture and love others!

(I realize I am a day late with this - spent yesterday gardening,  Mexican food eating and dumpster diving with my daughter - our town is having our annual/semi-annual, not sure, I am not so up on this - big trash pick up - so lots of curb side goodies, well actually not so much, but we did score these 3 retro hammocks and my own trash is mostly picked by other divers - so it's outta here - YAY)

mother's day 2013 - fish tacos, cork Marilyn and 50's/60's hammocks

We are going to Brimfield, MA tomorrow for their gigantic annual flea and will be back on Wednesday - will post pics and finds! xo all

maybe what seems like it's in the way actually is the way part IV - growing where we are planted

I am not totally sure what yesterday's post had to do with 'maybe what seems like it's in the way, actually is the way' but I did learn a lot from getting myself into and out of that mess.

(fortunately I have not let this stop me from climbing in and out of newer and even messier messes - I recommend work boots and seventh generation hand soap)

Leaping into something we have no passion for is not something I would recommend - doing it for the money works great for some people; the people who believe it will.

(if you believe it is wrong to do something just for the money, then don't - you will attract a million reasons to hate what you are doing and most likely muck it all up and make no money anyway)

I absolutely believe it is OK to do things just for the money (providing of course we are not going against our values with this - no stealing, lying, cheating or working for companies that do these things, etc) - the why we are doing what we are doing is the important part.

The things that appear to be in the way, the things that look like they are stopping us are actually the very things we (our higher self, soul, God) have chosen to get us to the next thing. Maybe skipping steps doesn't work. Maybe without that thing that looks like failure, but we know is really feedback we couldn't get to the next part of our journey or maybe we have learned some lesson from it that we will use later. We have to trust ourselves.

I know that as a maker every single time I am confronted with a problem with my makings (supplier out of business, some product I use gets changed in some way, venue I sell on changes, etc) my makings always end up stronger in the end.

And if it doesn't look that way to me I know that it is not the end.

gorgeous lidded box by mudcakes

The first time I heard the expression "grow where you are planted" it made me very uneasy actually it irritated the hell out of me. It sounded like "just accept where you are, stay in your place, don't try too hard, don't ask for too much".

(it can take a little age to see that this is not what it means at all, and if we see it that way, it is definitely not our message - if we see it that way, it is a clear sign we need to get our ass moving)

Now I know (or think I do) enough about the law of attraction (which is a very real thing and has almost nothing to do with getting anybody a Mercedes) to know that what we resist persists and we can only attract something new that we will love by loving what we have now (this is the tricky part).

Gratitude, forgiveness, compassion - appear to move mountains because the mountain is an illusion.

The only thing that can ever really get in our way is us (and since we are the way, well you know where this is going ....).

Have a wonderful weekend all - hubs and I saw Shawn Colvin and Mary Chapin Carpenter last night and they were just amazing - on stage together the whole night - it was magical. 

maybe what seems like it's in the way actually is the way part IIl - growing where we are planted

grow where planted locket - jude mcconkey

Maybe that thing that we are so certain is in our way - that thing that we are most likely to call a problem is really the very thing our higher self

(soul/God whatever you are most comfortable with here)

has lined up to get us where we need to be -  maybe without this space called problem our journey would be longer or harder - maybe this actually is the path of least resistance.

This is a planet of polarity

(which is more than a locket although the locket is pretty cool and you should get yourself one - blog readers use code BLOGBITES for 10% savings)

- a planet of contrast - often we learn what we do want by experiencing what we don't want - and sometimes that thing we don't want turns out to be exactly that thing we need.

Of course, it only looks like this in hindsight.

After I left banking, had a mini-breakdown, had a major break-through, did the mall cart thing for a few years and before I found Etsy - I had a commercial embroidery business. I did embroidery on shirts, caps, jackets, etc for local businesses from my home. The business didn't start out that way though.

It started when I bought a commercial 12 needle embroidery machine with a $30,000 price tag (including supplies, computer, table, etc - three years later I bought a 2nd one used for $5000 - these things depreciated big time - ugh - the $30,000 was from stock options I had from my banking days. I think it didn't even feel like real money to me and this is what allowed me to be so detached from it).

I had been selling other products on mall carts and so lined up a space in a mall to do personalized baseball caps, baby bibs, etc. The mall was about an hour from my house. I had no experience with embroidery and no passion for it, but thought it would be a big money-maker (and it was - for a lot of other people - the ones with the passion probably).

I had done things just for the money before and they had always worked for me (mostly) - I didn't realize though that life was requiring a little more from me now - I had been promoted so to speak, my vibration didn't line up with 'do it for the money' anymore.

I knew this in my heart but my head was still playing by the old rules.

The morning I drove to the mall to sign the lease I had major tension in my neck - I knew I had not done my homework on this machine (it was not as easy to operate as I thought it would be) - I knew I had no passion for a 2 hour daily commute and that managing employees an hour from home would be stressful.

In fact, the day I wired the money for the machine I had felt sick and tense. I thought at the time it was a buyer's remorse response and discounted it, but now I know that tension was a very clear signal to stop. I didn't.

(life had sent me the pebble and since I had ignored it - hit me with the rock)

I did stop myself from signing that mall lease though. I called the mall manager and told her I'd changed my mind. I had no idea what to do with the machine. I couldn't sell it - hubs was like "how much did this cost?!" - I had to make this work somehow. I did a mailing to some local businesses including a trophy shop that did embroidery. I kind of bluffed my way into getting their embroidery account and they sent me some small jobs that I did well.

(I embroidered every single piece of clothing and fabric I could get my hands on for practice. My daughter was going to school with college fraternity symbols, EMT stars and other people's monograms on her clothes- luckily she was still young to think this was sort of cool. Hubs was another story. Even though he has never been fussy about what he wears and only says "no sweater vests" and even though I only rarely used his shirts and even then always sewed near the hems since he's a tucker - he was not so into the random sewings.)

The trophy shop started sending me bigger jobs.

One day they sent me some jackets for a local fire department and I somehow managed to embroider the backs of 3 jackets totally crooked - the kind of crooked that can only be made straight if each fireman would agree to walk around with one shoulder 3 inches higher than the other - I considered this, but decided I needed to order new jackets. It turned out the jacket maker would not sell 3 pieces to me and I didn't want to let the trophy shop know about my screw up.

I decided to try a tailor. I took out all the stitches and took the jackets to a tailor who through some kind of tailor magic was able to mend enough holes that I could resew them without anyone knowing.

He asked me if I wanted to put my business card on his bulletin board.

(he somehow didn't see me as a total screw-up and for this I am forever grateful)

A couple weeks later a gymnastics/ballet/cheerleading shop saw my card and eventually I got all the local cheerleading teams through her (which would not have happened without my jacket nightmare). Those accounts (and Ebay) kept me going until she sold her business and the new owner bought their own embroidery machines - it was exactly at the time I was ready to move on so worked out perfectly for all of us.

That embroidery business was never a big money-maker. Eventually I paid for the machine and made some money and I did buy that second machine so I must have needed it at some point. Most of my memories about that business revolve around the repetitive motion damage to my hands and neck, which is a whole other story.

I had ignored life's pebble (you are stepping on someone else's ship Cat - this is not your ship) and of course, the rock had taught me the same lesson - the hard way, but maybe it was the way I needed to learn it and actually it was the way I needed to learn it because it was the way I learned it.

This story was so long (and yes, I realized this has been 5 minutes of your life you will not be getting back - don't hate me) that I lost track of the "grow where planted part" so will get to that in part IV.

xo all

new moon solar eclipse may 9th - it's taurus time

wish / new moon polarity locket

Tomorrow's solar eclipse new moon in the earthiest of earth signs makes this an especially powerful time for makers.

(this solar eclipse marks the end of a 19 year cycle - if you look back at where you were then and what was happening, you could find some interesting connections with what is happening in your life today)

Taurus is ruled by Venus the planet of flourishing, creation, expression and love - Venus is just in Gemini so we will likely have a strong need to share our creative babies (and beauty and love) with others.

This is the time to be seeking fertile ground to stand on - are we depending too much on unstable structures, how can we take our power back and claim more of our own energy for our own life. What nourishes us?

Taurus rules accumulation, the physical senses, grounded-ness, building, reliability, self-worth, stubbornness, the throat, chin and neck, the voice, vocal chords and that all-important little thyroid.

Some things you could be affirming now (new moons are an excellent time to focus) -

I easily create financial independence in a happy way. (money, accumulation)
I am clearheaded with my money and use my resources in ways that are in my overall best interest.
I easily find myself living in comfortable surroundings.

I easily find the time to cook, savor and appreciate healthy meals. (physical senses).
I enjoy and appreciate my life.
I easily build solid foundations that I can depend on in every area of my life. (groundedness)
I keep my word and am a person others can rely on (reliability) and I attract reliable people into my life.

I define what is important to me and easily find myself living with those values. (self-worth)
I easily express my views in ways that do not leave others out of the conversation. (stubbornness, resistance)
I enjoy perfect thyroid health (YES PLEASE).
I sing on-key (it will take a new moon solar eclipse to make this happen)

This solar eclipse leaves Saturn alone in Scorpio - if you are a fixed sign (Leo, Scorpio, Aquarius and Taurus) and especially a 2nd decan fixed sign (which I am and quite a few people in my immediate life) there could be some changes in the 2nd/8th houses (possessions, values, finances) - others will feel this stuff, too.

xo all

maybe what seems like it's in the way actually is the way part II - the why behind the what

cork ring by olive bites

When I sit down to do some kind of work (noun) and I feel a certain tightness in my chest or neck I know that I have taken all the fun out of this for myself and just left myself with the work part (verb).

Maybe because this particular thing was never something I really wanted to do in the first place or maybe I have done this particular thing a million times before or maybe it just seems thankless or unimportant or there is something else I would rather do - it doesn't really matter.

The tightness though - the indication that we have pulled away from our purpose, that we are tugging a little too tightly on that line that tethers us body to soul - does matter.

(this tightness is probably the very first indicator of the inflammation that leads to disease, too - we have literally outgrown ourselves; alot of new-age gobbledy goop is fast becoming new-age science)

This does not mean that I should stop doing what I am doing (although it might) - it does mean that I am focused on the what and not on the why.

Let's say I take a job at a grocery store stocking shelves - the what is that I am stacking cans on shelves - making sure the labels line up, making sure that things are in their proper places, making it easier for other people to find the things they are looking for. The "what" - the doing part - is important. These cans have to get on these shelves and someone's hands have to put them there.

But in another way the "what" is totally irrelevant because there are a million other things I could be doing. It's the why behind the what that really matters. It's the why behind the what that our soul cares about. The vibration of the why is what we line up with.

Our own perspective is the only one that matters here. What we do simply provides us with the means to be who we are. We are not our job; we are not our doing (we are a human-being after all) - our job; the doing, is just a vehicle through which we get to experience who we are.

If the stacking shelves is an underemployment situation for me and I am often annoyed by it (not good since I will focus on the annoyance and I will line up vibrationally with more and more things that annoy me) - I can move into a better vibration by allowing that I have created this place for myself as part of my spiritual journey. This work is simply a context to be who I am.

Who am I being when I take care of myself and other people by earning income? Who am I being when I help busy people find what they are looking for faster? What aspect of myself am I expressing when I pay my bills or buy someone a gift with money I have earned?

Look at what we are doing with our money - maybe this is who we are.

Next Up - maybe what seems like it's in the way actually is the way part III - growing where we are planted

maybe what's in the way actually is the way part I

myan soffia 'you're a star' polarity locket

Last night I was driving down the parkway totally lost in my own thoughts

when a toll collector jolted me back into my body by asking, "well, what am I supposed to do with this?" - when instead of the change I should have pulled from my bag (we haven't found our ezpass since vacation), I handed him my eyeglasses.

There was also the incident some time ago when I tried to open the front door to my house with my car keys

(not by trying to put the key into the lock, but by standing in front of the door clicking the open button - note to some genius out there - you really need to make this happen).

The mind's capacity is finite (soul=infinite, mind=not so much) - maybe like our laptops it can only hold so much information.

I don't really want to be so absentminded, but if my mind needs to create some space for the really important stuff by letting go of some minutiae then I am ok with this.

(I find it best to be ok with things I have no choice about anyway)

The quality of our life is determined by what we pay attention to after all.

This kind of relates to what I wanted to blog about (in the way that everything relates to everything) which is so many people feeling strongly drawn to following our passion

(even when we do not know exactly what this is - we usually know what it isn't - contrast is a great teacher and I'm pretty certain a big part of what we are here for)

quitting our day jobs, working from our hearts, doing work that provides value to others, etc and how this is impacted by this shift we are living through.

This shift includes the dismantling of our safety nets (not in an every man for himself kind of way, but more about how things fall apart so things can come together) - we are not meant to be fighting the current here, we need to be all about moving down river right now.

There is alot of talk about people losing their jobs, but not so much talk about the people who kept theirs. 

People who are in the same place they used to be while the entire landscape is shifting around them- maybe they are feeling like they want to be somewhere else (there is only so much doing more with less people in companies can do after all) but like the gangster who finds himself saddled with cement shoes (although things are not nearly so dire believe me) they are stuck - by the insurance, by the money - they need their job.

Now, I am a student of a Course in Miracles and a believer that you cannot be on the wrong road - you can definitely be on a long road though. God, your Soul, your Higher Self - whatever is most comfortable for you to insert here - isn't pushing us or pulling us along - it is calling to us.

One way to know if we are on one of these long roads is tension. That silver cord or consciousness thread that connects our soul to our body is a very real thing. When we are close to our soul, on the best path for us we have a feeling of satisfaction - we are in ac-cord, the cord and our bodies are relaxed. When we are taking the long way, like Olive pulling on her leash (she becomes like a hundred pound rottweiler when she doesn't want to go somewhere - she leaves me worn out and totally amazed by her awesomeness) - we feel the tension on our cord and in our bodies - we are getting too far away from our soul path - we are is dis-cord.

Anyhoo, back to our peeps with the jobs - and this applies to the space in each of our lives where we feel 'stuck' - the place we stand in our cement shoes - maybe what looks like it's in the way, actually is the way ...

Next up - maybe what's in the way actually is the way part II - the why behind the what

Free U.S. Priority Shipping for Mother's Day

accessing that big vein in our necks ..... without any sharp objects although toxic odors and permanently stained fingers may be required

 "Listen to the sound of the waves within you -

you are dreaming your thirst,

when the water you want is inside the big vein in your neck." - Rumi

lucita peek polarity locket

When I was a little girl, a hippie cousin a few years older than me introduced me to Rumi - the 13th century Persian poet and Sufi mystic.

Charlene spent part of a summer at our house sneaking visits with the boyfriend her parents had forbidden her to see while my mother pretended to look the other way.

I spent that summer obsessed with Rumi and my new colorful, thick permanent markers that left my fingers stained for weeks - making posters that read stuff like - "let what you love be what you do" and "what you seek is seeking you".

 (almost everything ever worth saying was said by Rumi seven hundred years ago)

I started 4th grade a totally different person. No one noticed.

I want to dedicate another summer to Rumi (and yes, I'm buying some poster board and colorful thick markers - I might buy the washable ones, but if they don't have that same toxic marker smell and I don't think they do - I might have to buy the old school kind and just work on the front porch) and since this a business blog (sort of) I have looked to see what Rumi has to say about 'work'

(although everything Rumi says applies to everything, but just so we have a kind of jumping off point).

"Everyone has been made for some particular work

and the desire for that work has been put in every heart."- Rumi

Let's start with this. It feels kind of like summer to me (and yes, I realize I am rushing things a bit - it is still spring in some parts of the world, although it is like 40 degrees in the shade here right now) - but it feels like the heartfelt work of summer to me. 

The best thing about being an artist now is that we do not have to wait for someone to hire us before we can get to work - we are not waiting to be picked anymore - not waiting to be discovered - we are done waiting.

Part 1 this week - vocations and avocations since the shift

"If you are irritated by every rub - how will your mirror be polished?" - Rumi

(just remembering how I irritated the sh*t out of my mother with this one everytime she complained about the heat that summer)

also this week we have to talk about the new moon / solar eclipse in Taurus -  this one is about security and self worth and anarchy and buried treasure - what a week!

maybe life is just an endless quest without knowing what our quest is ...

I have been advised by hubs

(yes, more than once)

that the cereal dust at the bottom of the box is not a good enough dinner for us.

And I would agree that it probably lacks vitamins and minerals

(unless some of the stuff the cereal company has sprayed onto the raisin bran in the raisin bran factory has managed to dislodge itself from the plastic bag and glob onto the crumbs on their way into our mouths)

But faced with the possibility of face-planting myself on a hot stove - it's all I have the energy for.

I know you are thinking, but Cat, you just had a vacation remember, a beach vacation with sun and fun and a freakin' GOLF CART - you have only been back from vacation for exactly 22 seconds, so why all the whining ...

(and if you are thinking this, you probably do not know me as well as you think you do)

I have no explanation.

I am going to take a catnap and try to put some sensible words together tonight (as well as possibly a dinner that does not include sugar coated raisins).

In the meantime I will admit I stole my title from this insanely intelligent 9 year old boy - if you missed this somehow it is certainly better than anything I could say right now and definitely worth a listen.

today's lunar eclipse - balancing our sails and scales now

We have a lunar eclipse (moon passes directly behind the sun) today at 5 degrees Scorpio on the fixed star Gacrux.

The Crux constellation signifies guidance in general and it will be rather an important eclipse for many - its effects last for 6 months - and will be reactivated 11/1 when there is the final Uranus square Pluto hit.

So, what the hell does this mean?

Lunar eclipses bring endings or culminations of matters at hand. There is an emphasis on the things we leave behind - a little sadness connected to loss here.

(solar eclipses on the other hand - we have one in a  couple weeks - are all about birth and of courses, births bring on endings, too - but usually with births we are so focused on the new that the old can slip away easily and unmourned - with lunar eclipses there is some mourning going on; sometimes a whole lot of mourning)

If we know where this eclipse transits our birth chart (this can help you figure it out) - we can sometimes make the transition a little smoother. This particular lunar eclipse, because we have that Crux (crossroads) can make the ending even more acute.

The cross also represents balance.

During the next six months, it is important to find a balance in our lives between work and rest. If we have been working too hard then we need to schedule time for rest and replenishment. If we have been resting too much our bodies (or bank accounts) will require change.

The house where the lunar eclipse falls in our chart will show exactly where we need to make a change and will take something away that forces us to adjust our sails/scales and bring things into balance.

We are always reconstructing ourselves choice by choice.

Know that any losses we experience now (and by now I mean 2-3 weeks plus or minus the eclipse) is not a punishment but simply a re-balancing.

There is also some universal connection going on with this eclipse. Neptune would like the stars and planets to connect all of us - no boundaries. But Saturn reminds us we are still on earth, there are only so many hours in the day and the line has to be drawn somewhere - where is the balance missing in our lives?

back to the real world ....

cat and geo vaca - north captiva island

10 Things I Learned on Our Florida Vacation

1.  I MUST get a golf cart

(there are no cars allowed on this island and the golf cart

was wicked fun - I don't want to learn to play golf

and can't support all that green grass watering -

I just want to  drive the flippin' cart/car - what is it called?! - 

SO MUCH FUN)

2. Never wear flip flops when hiking

(I lost mine in wild rushing water - day 1- 

and had to hike 2 miles over hot sand and through dense brush

in just hubby's socks - I will never make 

fun of his socks with sneakers again - I think they saved my life)

3. Everything tastes better cooked on a grill

(even stuff I make, I knew this already, but forgot somehow)

4. The new Harry Potter land at Universal

(yes, we spent one day in Orlando)

is highly overrated

(I convinced hubs we needed to make a 

3 hour drive to Orlando to see Harry -

we had to check out of our beach house on Saturday

and our flight home wasn't until Monday morning 

and we had to drive 3 hours back
to the airport the next day -

I really wanted to experience

what many are calling "the best amusement park ride evah"

I got instantaneous motion sickness

and spent the ride flying from dementors

with my eyes closed, trying not to puke
and missed the whole thing)

5.  I am not afraid to swim in the ocean 

many better swimmers are - for some reason I'm not

maybe because we saw dolphins everyday and I think where

there are dolphins there are no sharks 

(I passed this info on to a few people on the beach 

before realizing it was probably not a good idea

to spread this around since it is most likely that I made it up)

once the dolphins were only about 25 feet away from me

they told me they prefer Pottery Barn to Target,

Trader Joe's to Whole Foods,

and they wish to God we'd stop peeing in the ocean.

6. Next time I will bring half as many clothes

and twice as much food

(don't be scared - I won't be wearing half as many clothes

at one time - I will just be wearing the same things
over and over again because that's what we did)

7. Never buy your first smartphone

right before your vacation

because you will not know how the hell it works and will be
asking 13 year old strangers to help you

8. (this one is hubs lesson not mine)

When new becomes normal, it stops being made of magic

(he got a little bored - although this could be due to the horrific sunburn he suffered

on the very first day - pic is from day 4, yes it was even worse than it looks here)

9. When hubs says he has put on sunblock -

he has not put on sunblock

10. Beach vacations will always

end the same way -

me clinging to the boat and screaming

that something is wrong with the calendar -
it is really only Tuesday and
I have 4 more days ...

and then of course the Island Police,

handcuffs, fingerprints and some crazy woman
demanding of the officers 

"DON'T YOU KNOW WHO I AM?!"

 - not because I'm famous of course, but just

because my memory is so bad ....

always believe ... keeping our ears (and heart) open

by tina blue shoes

It feels right to put some words of wisdom and magic out there before I get on the plane tomorrow. I am a nervous flyer and have to get up at 3am for the 6am flight out of Atlantic City (I am so not complaining) - the acupuncturist has a cure for nervous flyers that involved some chinese herbs that look like bb's (yes, the "you'll shoot your eye out" kind) being taped into my ears. I decided the idea of that made me a little more nervous than the actual flight so will be flying ears (and heart) wide open -

have a wonderful weekend everyone!

a new moon in aries and if prone to vacation jealousy close your eyes at this point

Every month the new moon brings an opportunity for us to connect with the energy of intention and opens up a gateway for us to “call in” a new beginning.

(when I talk to hubs about new moons - he says "not another one!", you might be thinking that, too - but it is also a wonderful little reminder that it is never too late to start over ....)

Yesterday's New Moon is in Aries - its magical powers last about 48 hours so get crackin' (first sign of the zodiac, self-starter, high energy and all that jazz) and lots of other planets are in Aries, too, so it feels like a new, new moon.

Walk in the moonlight if you can (there won't be much it's just a sliver now, but it's very powerful).

Make some wishes, (which are different than intentions - they are more magical and trusting I think, without the force of our own will behind them) set some intentions too though, plant some seeds ...

cat's vacation island (north captiva, florida) - please don't hate me

So, hubs and I are flying to Florida for a week, gulf coast - never been - just the two of us - first trip alone since 2007 - we are practically giddy.

Hubs always needs an entirely new wardrobe for vacation - this is the only time he ever thinks about his clothes, so to let him go hog wild (and because I have coupons) we head to Kohls.

I leave him in the men's department and wander around the rest of the store checking out vacuums and kitchen stuff for a long time. Suddenly I remember I am not shopping alone (like usual) and race to the front of the store where I figure he is probably in line to pay (without the coupons).

I look around. No hubs. I head back to the men's department and he is exactly two aisles from where I last saw him. "There is nothing here", he says. "Nothing?", I ask, suspecting exactly where this is headed. "No, let's go to the mall."

Now, this is not a ploy on hub's part to go to the mall - he hates the mall. This is a ploy to go to Sears - to look at fishing gear and not clothes and I am on to him, but since I need sandals and I am feeling vacation giddy I say "ok, the mall is better".

Hubs then spends an hour looking at fishing gear before wandering into the men's section and grabbing the quickest vacation wardrobe ever assembled.

Also while we were at the mall I will report that a woman comes out of the dressing room to talk to her husband. She is wearing a sundress that she had been trying on except she had accidentally left the top half completely unbuttoned.

And so, wearing nothing but a bra underneath, essentially flashes her ladies to the entire store.

Not only that but everyone was looking at her because she had just yelled her husband's name very loudly to get his attention

(it just kind of croaked out - I have no explanation other than possible spring allergies).

Oh, did I mention she was me?

@#%!!!

(dear everyone in the store - that one was for free - next time you all owe me drinks)

Now- my plan is to blog from our trip and include pics with my new smartphone, but we will be on an Island with major shelling potential and mama really, really needs to find some sand dollars so everything is pretty much up in the air at this point ...

I will be thinking about all of you working your little fingers to the bone while I am sitting on the beach drinking margaritas ... please don't hate me (at least I'm thinking of you).

synchronistic strategy part IV - do what I say, not what I do with this stuff

teach her locket - what are you learning?

So, my front page exposure had ended - my shops were still selling, but I was definitely feeling a change (ka-ching).

I started blogging regularly - like very regularly, like pretty much everyday.

Now, I didn't ask myself, like a normal business owner probably might - "How will I replace that lost exposure?, What changes will I make?" - I just replaced something I loved doing that now felt pointless (treasuries) with something new that I loved doing (blogging).

My content was all over the place.

Originally I thought customers would read my blog, but quickly saw that most of my readers were other makers, so I just kind of ran with that.

I never wrote my posts the way SEO people advise - no link backs,  no use of popular search words and phrases, no # titles that readers (and search engines) love - like "10 ways to make more blah blah blah" although I could have (sort of) easily done these things. I never promoted my blog. I didn't join blogger groups or comment on other blogs in any regular way, no guest blogging, etc.

(honestly I didn't do these things because I didn't have any time left - I had a business to run, a maker business with me doing all the making plus everything else and I was blogging everyday)

I see how I could have done this blogging thing so much better - especially in light of all the time I was putting into it - again the "connections" thing in terms of business exposure was not something that was on my radar in the way it could have been.

I have a friend who makes really cool, unique jewelry. She got into her first tradeshow in Las Vegas at the very last minute. She drove from several states away with a suitcase full of jewelry and a white table cover. She panicked a bit at set-up when she saw the beautiful displays in cash and carry jewelry which the other makers had obviously put a great deal of time, effort and money into but set her jewelry out on her white table cover and tried to look confident.

She was busy all day, the busiest table in cash and carry - later she told me she thought maybe her blank canvas had worked better than the other displays and I agreed that empty space can be beautiful and certainly her display wasn't fighting with the store owner's sensibilities - I did wonder though if even though she was the busiest table in cash and carry (I think because her work is amazing) - if she couldn't have done even better with a great display. We'll never know.

With my blog I'll never know either. I don't regret many of my blogging choices - because it has been a great learning experience and I have met so many amazing people but as part of an inbound marketing program you can learn from my mistakes.

Inbound marketing is about conversation - otherwise we are just talking to ourselves (which I don't mind so much although it drives Olive a little nuts) so if you are blogging for exposure try some of those things I didn't do. And don't spend so much time on your own blog that you have no time for anyone else's.

Having a clear focus on our audience,

(which for most businesses, when our blog is connected to our website, will be our customers)

establishing a content management system (in line with our brand), engaging with people through social media and trying new things

(but not too often and not too new - "the standing still" part of inbound marketing is important, the people who love us won't be able to attach if we keep changing things - we know how annoying all the Etsy and Facebook changes are)

are the best ways to create the kind of synchronistic strategy we need for the right customers to find us.

Inbound marketing is all about creating an authentic presence (after we have created our authentic, incredible makings) and being in the right place for the right people to find us. 

There are lots of great posts out there about how to use Twitter and Facebook and Pinterest and dozens of other venues to engage customers, so I won't go there. There are not enough hours in the day to do everything; don't try. We just need to make the right choices

I think our emotions will tell us which choices are right for us - the stuff we love is the very stuff that will line us up with our abundance.

and stick with them - this inbound stuff is a process. It takes patience.

There is not a lot you can do that will make your sales explode - there is a whole lot you can do to help your business expand.

As with everything getting really clear about the stuff we are doing, and focusing our attention and intention on that and not giving our attention to the other stuff - if we don't have time for it, either make the time or get it off our radar entirely - always gets the best results.

(One intention I have is to get more involved in Pinterest and Instagram this summer since pretty pictures are feeling about my speed at the moment plus I finally broke down and got a smartphone) xo

synchronistic strategy part IV - do what I say, not what I do with this stuff

My blog is getting a little 'know it all'y and this is not a good thing.

Since we often teach what we need to learn - it is easy to get a little carried away with this stuff and this is a slippery slope for business blogs.

(of course this is only a business blog if you squint from 5 yards while drinking your green tea with honey and doing a sudoku)

I only want to pass on information that is tried and true, in the sense that I have tried it and found it to be true (my truth is not everyone's truth) - we should always, always do what feels right to us.

We never want to take action steps to make up for our own lack of focus. Sometimes we take our inventory too early - we have to trust that life is enfolding perfectly for us, because it always is.

Anyhoo, back to synchronistic strategy and inbound marketing. I am going to be honest here and talk about all the ways I have mucked this up since they are more plentiful than the stuff I did right.

A few months (or weeks, I think my memory has been eaten from my years on aspartame - ditch all diet sodas if you haven't done that yet) after opening on Etsy I was in a treasury that hit the front page. It changed my business.

I started making treasuries - from my very first treasury my treasuries mostly got on the front page - no clue how this is possible but it's true - to be sure there were a lot less treasuries in those days. One day I had 3 treasuries on the front page in the same 24 hour period (treasuries I made, not treasuries I was in). I loved making them.

Anyhoo, people started putting me in a lot of treasuries - I didn't realize at the time that much of this was because I was making treasuries that got to the front page and there was a kind of reciprocity to the system. When my treasury got someone on the front page I never thought for a second that seller needed to put me into a treasury and I never put people in my treasuries for that reason either. Some people did this and honestly it did not occur to me for a long time.

Sellers in the forums were complaining that the same people were always getting on the front page, and if you have ever been on the front page you know it is priceless real estate - it was even in those days when Etsy was much smaller - the real payoff though comes to those who have a consistent presence there.

At one point Uncorked was on the front page at least twice a week and Polarity at least once a week (now I am on the front page about once a year).

The treasury system really helped me to grow my business - now this wouldn't have happened if I didn't have original work and great pictures - but I do not kid myself that the consistent front page exposure was priceless.

(there is a seller on Etsy with more sales than we could ever imagine - their work is absolutely amazing - well, in the earliest days of Etsy - before I was on there and I only know this because I once saw a bunch of screen shots of front pages for a few days on Etsy in 2006 and 2007, this shop was in every single front page treasury - not on the front page everyday but in every single front page treasury all day long - this is not to take anything away from this shop's amazing work - you could say this person helped grow Etsy as much as Etsy helped to grow this shop, but ... I'll just say front page exposure=priceless)

There came a day when the treasuries I made did not get to the front page anymore ... it was a very sudden halt. I wasn't sure if Etsy staff had changed, my eye for making them was gone or I was blackballed. I made a treasury under a friend's name to test my blackball theory and it got to the front page, so I knew that something had changed (probably just Etsy staff, they are people after all - I wasn't really thinking blackball, but it makes this story a little more exciting and I am a proud conspiracy theorist).

A few months (again with my memory thing the timing could be screwy), maybe a year later the treasury system changed and the serious treasury makers formed teams. I know people who are on multiple teams, who make multiple daily treasuries, who know what time of day to make what type of treasury live to get the best access. There is a science to it now. They still get to the front page a lot - although not as much as they used to either. Me - pretty much never.

The lesson here is not that I should still be making treasuries - there is always a gift in letting go and lots of good things have come from the multiple legs this has forced me to grow - although to be honest it was my ego that took me out of the game (if there was no chance of a treasury I made ever getting to the front page, ie me winning the game, I didn't want to play - I'm taking my ball and going home - wah) - the real lesson is about connections - the reciprocity of the treasury system is all about connections, without me making treasuries I wouldn't be in many either.

This is totally in sync with the new connections marketplace.

I did not learn this lesson though

as evidenced by the next thing I did.

back tomorrow with - the next thing I did. 

synchronistic strategy part III - re-marketing campaigns and the jim-jams

lovebirds don't get the jim-jams by Polarity & Mayhem Here

When we were kids and we wanted my mother's attention for a bit too long

(like the summer my sister and I spent memorizing the Sears and Roebuck catalog and reciting it word for word - I still remember much of the hardware section - to my poor mother while she sat cross legged on a blanket in the backyard smoking a cigarette and probably praying for the ice cream truck to make an appearance)

- she would say her legs had the jim-jams and she had to do something else. Standing still was not her favorite thing.

Now that the world is moving so much faster, most of us can appreciate this standing still thing. We probably don't get the jim-jams.

(and actually now that I write this I think maybe she had restless legs because my sister has restless legs - my legs are the opposite of restless - they are "let's rest" NOW legs)

Since we are are all about to get a little 'warm-weather lazy' - this standing still thing sounds like some timely stuff for us to think about.

Now marketing is strategic or operational (see my marketing series HERE) and even though I am talking strategy here let's talk operational stuff like inbound and outbound marketing - both can work for us by attracting the right customers while we sip lemonade on the front porch.

Outbound marketing still has its place for makers (even if we can't fit a Superbowl ad into our budget ... yet) and it doesn't have to be (and in fact can't be) the yucky, salesy stuff we all hate.  

Re-marketing email campaigns to existing customers really work. Put together an email list and use it - maybe 50% of the time to offer the customer something they can buy (think offer instead of sell here, because this is a partnership)

and 50% of the time offering them something free (download, instructions, information, actual freebie product, even a link to someone else's free download that you know your customers will love) - maybe the offer percentage should be even lower and the free higher - see what works.

This will work better and better over time as we grow our customer base and email list. This is the kind of marketing we do for people who already love us.

Blog advertising can work - I know many of us have had bad experiences with it - I have found it must be niche focused.

(think partnership again)

Often it works best for a specific product and not our entire shop (unless we are a one product shop): example - we make a soap that smells like flowers and really gets the dirt off - designing a blog ad for just that one product - with a link to that one product - on maybe a gardener's blog can really pay off (over time).

An advertising campaign needs to be ongoing though and the blog needs enough readers to make it worthwhile - this is more about becoming the go-to girl or guy for our product or service than actual dollars in for a while.

TIP: the only way to become the go-to girl is to be googleable - so the soap campaign needs to be called "wash off the dirt, keep the flower scent" (well, not that, that sounds pretty awful) - something distinctive enough (and short enough) that people can google later and find you. So whatever you call the item in your ad, use those same words everywhere and make it distinctive enough that people can find you again.

If we think our stuff is not niche enough for this to work- either rebrand something and give it a clear niche - or don't do this kind of advertising.

I would suggest if you want to sell on the internet to think NICHE - that scarf you knit may be perfect for subway commuters, who are probably freezing - THEY NEED YOU - so knit their subways entrance and exit points into the scarf ends - personalization always wins - and advertise it to commuters. There are hundreds/thousands/gazillions of ways to do this - figure out yours.

Now even though this stuff is all outbound marketing - it is still about standing still - being in the same place long enough for the right someone to find us.

When I was in banking and we ran direct mail campaigns - we hit (yes, I said hit, we are talking about a bank here) the same people at least 3 times before we moved on to new people - maybe this wears them down, maybe they just get more comfortable with us - I don't know. but I know it works - we got results by standing still.

With blog advertising, hopping from blog to blog looking for better results will just leave our ankles sore and our head hurting - stay put (make sure you have the right blog in the first place though).

With an email campaign - we should be talking to existing customers and people who have opted in to hearing from us - also give them an opt-out so they never have to hear from us again if they choose that - everyone has much too much cluttering up their in-boxes - we are not as important to them as we think we are.

Modcloth has some great email campaigns - they will email me when an item I abandoned is back in stock and when something I had in my cart and removed is about to sell out. They have a wishlist feature that notifies me when an item on my wishlist goes on sale or when my friends buy something I might like (not sure who these friends are, I suspect this is bogus since Olive doesn't shop on Modcloth, but it does get my attention) - if we can figure out ways to make stuff like this happen with our own businesses our email campaigns will work even better for us.

Next up tomorrow Part IV - inbound marketing - the place where synchronicity and strategy connect

(My blog is becoming like a little crystal ball sometimes with the things I write about coming up for me in strange ways very soon after - this makes me think that writing about standing still when I am wanting to move - into a new house - may not be the smartest move on my part and now I just wrote 'smartest move on my part' - ugh - the first time we went to look at another house a few weeks ago, our house literally locked us inside - the deadbolt broke off in the door when we went to leave and we were locked in - I think my house has voted for us to stand still. Now hubs just read this paragraph and thinks I should throw in something about winning the lottery - there we go - just in case, my blog's prophetic powers are the real deal.)

so she posted this instead ....

I am in the middle of a 7 day cleanse. It involves heaping scoops of fiber and a tablespoon of oil poured into a glass of water and drank twice a day (and I know there is something wrong with my grammar here, but since I can blame the cleanse I will just keep typing) - slowly, while holding my nose, while wearing my size 4XL Pat Benatar t-shirt/dress (apparently Pat knows her fans are all older and wider now) and trying not to retch the whole mess up into the sink - hubs gets to watch this entire process twice a day (yes, my sexiness knows no bounds) in case I need medical attention during this process (I tried to get Olive involved but she has spent the week laying on huge piles of random laundry - I'm also cleaning closets - with a very self-satisfied look - I think pretending she just blew up Punky Brewster). I know you are probably not all living the dream like I am here in NJ - please don't hate me for this.

p.s. Back soon to finish that series - in the meantime, here's a little George to get us thinking WEEKEND!

synchronistic strategy for makers part III - this customer belongs to someone else

Now this valuing ourselves part is something we have to think about before we start "standing still" and attracting customers -

without it we will be attracting the wrong customer.

And running a business with the wrong customers will run us right into the ground.

(yes, buried up to our necks with biting ants chewing off our eyelashes - it ain't pretty people)

We cannot please them, we cannot find them, we cannot figure out what they want - because they are not our customer. They belong to someone else.

This valuing ourselves thing often shows up in our pricing, but not always. If we think other people do not value what we do, maybe we are not giving them a reason to. Maybe it's because our makings are not up to snuff or maybe it is because we are not allowing other people to be part of the process.

I used to write about my Polarity Locket - "I simply solder a hook to a car part" - although I have never used a soldering iron in my life and this was never what I did. It seemed the easiest way to explain it in my listings. I had this all backwards. Easy is never going to get us passionate customers, who will find us while we stand still.

(this doesn't mean our process has to be hard; this is about our message - our message can't be easy - this didn't work for us in high school and it won't work now)

When someone printed a story about me on their blog and wrote "Cat simply solders a hook to a car part" I got really annoyed ... with myself. I knew exactly where she had gotten her verbage and exactly what it said about my self-value.

For a while I went crazy, not realizing at first I had just flipped the same self-worth coin to the other side. I started saying "I clean, drill, cut, braze, grind and seal to prevent rust" the car part.

ZZZZZZZZZZZZZZZ

What a snorefest and I had missed the point entirely.

If customers were going to be passionate partners in my business - if they were going to buy in to my message, which the right people were ready and really wanted to do - I needed to get this right. Eventually I did (but it's a process).

It takes a lot of energy to look for people to serve. The world is like Facebook now - we are all looking at different things. The days when everybody tuned into the same program on Friday night are gone. We can't reach everybody.

We don't want to be running around looking for some way to catch someone's attention because even once we have caught their attention (our attention spans are miniscule these days, most people will never even read this far into this post) and convinced them we are the ones who have what they are looking for we are exhausted (grab a cookie and your snugli)!

So when a customer tells us they are not completely satisfied with our product, policies or pricing we are more than willing to satisfy them. We have gone through so much to get them this far toward  a purchase we are ready to compromise - the truth is, we are too tired to fight. Thinking we will lose the battle to win the war we let the customer win this little skirmish - especially since we know all we went through to get him this far in the first place.

But, if we value ourselves and our business (and have put the proper time and energy into our products, policies and pricing in the first place) we will be more apt to hear that little inner voice, the one that speaks for our instincts, the one that says "whoa girl, slow down, be careful, this one would be more trouble than he's worth - maybe this customer belongs to someone else."

Now this doesn't mean that we write our policies in granite - that we don't change when we need and want to - of course not - the entire point of being small and nimble is well, being small and nimble. We can change on a dime. We just want to be sure that we are not undervaluing ourselves in the process.

Forget competition (think cooperation). Forget "I have to grab this customer before someone else does" (our right customer won't need to be grabbed, she will come to us happily and in fact if we try to grab her - she will probably be someone like me who bruises easily and she will tell 2 friends who will tell 2 friends). Forget "money is money" (if we don't like big corporations - think Monsanto and Bank of America here) doing anything for a buck, we shouldn't be either, change starts with us.

These things don't work anymore. The energy has shifted on our planet - we have moved from the masculine 1 energy of "me" into the masculine/feminine 2 energy of "us". This is why all the old structures are crumbling - there is nothing holding them up anymore. If we build our business on the old paradigm we will be in trouble, too.

Also our businesses are alive (not in a corporations are people kind of way, but in the same way everything is) and just like our own bodies naturally release what is toxic and naturally distribute what is tonic - our businesses will, too, if we keep things instinctual.

Back tomorrow with part IV - "so what is this standing still part again, my feet hurt"

synchronistic strategy for makers part 2 (adding value by valuing ourselves ... and providing free coffee)

“A mind, once stretched by a new idea, never regains its original dimensions.” - Oliver Wendell Holmes

 Now, before you start thinking this standing still thing is all about me being "spring-lazy" and expecting good stuff to just start falling in my lap


(I am and I do)

it is really about knowing that expanding one thing, expands everything 

and knowing (well, knowing is the wrong word here, but again I'm a little too spring-lazy to think up a better one) that like attracts like - that the law of attraction (please don't confuse this with The Secret) is always working.

When I managed a bank (many years ago and actually it was a savings and loan and not a bank) I organized Money Mondays at the local commuter train station.

We would set up a table and give out free coffee and a newsletter containing financial news and information. It included a networking component where we provided free space for local business people to post weekly announcements to promote their businesses.

The guidelines for these businesses were pretty simple.

Write the announcement as they wanted it to appear, use proper grammar and punctuation, make it under 2 paragraphs and have it to us by the Thursday - also we didn't allow repeats - a business could be involved week after week but the announcement had to be new.

I wanted to keep everything fresh and everyone physically and mentally involved in the process.

For the first few weeks/months, my memory is bad here, everything worked great. But there came a time when the announcements were arriving late with typos and poor grammar, businesses were changing a word here and there instead of offering up fresh information, sometimes people would just phone us with a few words and ask us to 'come up with something' for them. Commuters were just shoving them into their brief cases to get the free coffee.

I was ready to just bag the whole program. We had a team meeting and realized that our real frustration was coming from the impression that the local businesses, in their carelessness, were just not appreciating us. Now, I know that how we view others is really a reflection of our own behavior, so I knew that what was really going on was that we were not valuing our service.

Our early labor of love had become a chore and when we started taking our own efforts for granted everyone else did, too.

The minute we got real about what was going on - we decided instead of bagging the program we would make it freaking awesome. We bought new software and a camera, gave team members the time they needed to do a good job, we got more people involved - instead of expecting one person to throw it all together after the lobby closed on a Friday.

We made one small change to our guidelines for the businesses - we limited the number of announcements a business could run in any month to 2 and we limited the number we would print in any edition to 15.

We announced the new guidelines after we ran our first 'freaking awesome' edition and magically overnight we began attracting exactly the kind of announcements we wanted. Commuters began reading them again on their Monday train rides.

When we started valuing ourselves everyone else did, too.

So part 1 of our "spring stand still" is an assignment - think about where in our maker business we might be taking ourselves or our makings for granted. Where are other people not appreciating us? What did we enjoy doing in the past that now feels like a chore? What parts of our business are feeling tight and oppressive (a sure sign we have already outgrown them)?

Also think about any health issues we might be having, in particular with the right sides of our bodies, this might all fit in, too.

back tomorrow with part II (xo all)

using a little strategic synchronicity to grow our business

Whenever I say the words "grow our business" I get a little itchy.

Not itchy in a "I can't stand still, I am busting out of these duds and need to be moving" kind of way, but itchy in a "this isn't about bigger, better, faster, we can rebuild him, we have the technology and I don't want anyone thinking I mean that" kind of way.

This isn't about growing until we explode, or can't fit through the door, but all of life is expanding all the time.

It's what we're here for.

With a maker business, this growth is sometimes about the business externally in the world but often it's more of an internal shift - some decision by us that creates expansion in our life.

As makers, choosing to live an expanded life creates growth for our business.

(not the "more now" kind of expansion - that totally didn't work for Veruca Salt and won't work for us either, but the expansion that creates the space for us to show up for life in a bigger way)

I once thought of the internet as some kind of trap, the very word web had such a  negative vibe to me (and obviously it can be a negative place if we become addicted to it or use it in hurtful ways) - about the time I started to see this web as more of a connecting 'net', the safety net that is dissolving in so many other areas of our life as it expands here, I was able to connect with it in a much bigger way.

(if we don't love the internet, warts and all, there is only perfection in imperfection really, we probably shouldn't bother trying to make money here because how is that ever going to work for us)

As we evolve toward truth and openness, we have opened up space – cyberspace – for the purpose of helping us to express ourselves openly (this is why real stuff works best here).

So where the hell am I going with this and what does this have to do with the kind of strategy that creates the kind of synchronicity that expands our life and grows our business - well, you will have to check back tomorrow to see where all this is going but I will offer up a little hint:

Back in the days of traditional marketing, we would target customers (think ducks in a shooting gallery here) by putting them (think marketing models and computer generated spending data) into neat little boxes because, well honestly because we needed to know who we wanted to hit and they were easier to hit when they were ... standing still. 

Now that the internet (and evolution) has taken the entire idea of marketing and flipped it on its head - we are attracting customers and not targeting them anymore - going after them doesn't work the same way, they have to be looking for us - maybe we need to be the ones standing still. 

Back tomorrow with Strategic Synchronicity Part 1

a full moon in libra tomorrow collides with that spring busting out vibe

moon dancing strongly encouraged

Tomorrow's full moon in Libra may be kind of a doozy with effects felt for the next few days.

It's also the first full moon of the astrological year which begins with Aries, we are in the midst of Passover, ending the Lenton season approaching Easter, spring has sprung - and we have 4 major planets challenging this 'relationship' moon - whoa!

The only company this new moon has is the asteroid Justitia - you can probably guess from her name what she is all about.

She holds the scales of justice (divine justice) and truth and fairness and how appropriate this New Moon is in Libra (which represents some of the same things plus relationships) - also appropriate that the high court is looking at the fate of Prop 8 (marriage equality) right now. It's an order from chaos cycle for sure.

There is this dynamic at play of us (Aries) vs. others (Libra) - not versus like throw everyone into a boxing ring and see who is still standing, but there might be a little bit of this out there for us, so we need to keep our cool and not get all judgey on everyone and most especially on ourselves - not a time to stick our head in the sand though.

There is a sense of setting all the elements of our lives onto a giant scale and checking for imbalances - what needs to go? what is complete?

Things from the past come up for healing - maybe some startling things - stay open, assertive and empowered - we may just have to agree to disagree though.

Anyhoo, I just wanted to get this up, since I wrote it a while back. I've been having some health stuff lately - nothing major, just some old stuff cropping up - makes total sense with this cycle, but it's put me a little behind this week (is there a week I am not a little behind - the only person on the planet who does not think I am a little behind is standing behind me muttering 'not sure I would call that little'). It doesn't feel very spring-like here - I hope it's better for everyone else!

growing our business by leaps and boundaries

Unbounded Girls Polarity Ring with Sarah Donnell

Setting boundaries for our business isn't a one time set it and forget it kind of thing.

(unless you are in the crockpot business and if you are please hook me up with some new recipes - I just got one - I am already obsessed with it)

It's a practice.
 
We are always growing; always expanding.

(and when it feels like things are standing still it is just because things outside of us are busy catching up with us or falling into place for us)

We have no choice in this. It is just how the universe works. Our business works the same way.

When we are in the process of deciding to step into a new space or a new level or achieve something we have never tried before or whatever this looks like for us - there is always this part of us that wants the exact opposite.

(this is what polarity is all about folks, it's not just a locket after all)

There is a part (maybe an arm or a leg or an ovary) that just wants to hunker down and stay where we are. 

This isn't a bad thing (until it is, because it will be sooner or later).

A few quiet moments getting centered in our own heart will tell us if this "stay where we are" thing is about love - really loving where we are right now and wanting to wring every last drop of joy from it or if this "stay where we are" thing is about fear - of the unknown, of failing, of making a fool of ourself, of letting go of something good to just maybe have something great.

Creating boundaries around what we say we want is the best leverage we have against all the inner struggle (which might look like outer resistance, but it's really all inner stuff - trust me) that is certain to show up as soon as we decide we want something more.

Setting and upholding clear and healthy boundaries creates a place where self-sabotage is much less likely. I could write a gazillion posts about self-sabotage or maybe just one someday but it will be a doosie (stay tuned).

When I have some direction I want to take and I don't commit to a specific action I am never free of it.

The part of me that wants it - the part that doesn't want to "stay where we are" will be nagging me all the time. "Well, are you going to work on it now? How about now? What do you mean you are going to the movies, you can't go to the movies - you need to work on that thing we want!"  

But when I set up some boundaries for the leap - "I am going to work on this thing I want every Wednesday from 8 to noon" for example - then I am free and don't have to think about it the rest of the time.

Structure creates freedom.

Another boundary I have set up in the studio is not to answer my own phone. No, I haven't figured out how to get Olive to answer it (yet) and obviously if I know someone is going to call me at a certain time I answer the phone.

But for the rest of the time I set up a voicemail system and I return calls at the same time every day - yes, once a day (except for a customer emergency - I mean if a Polarity customer has somehow magnetized themselves to a train track and a speeding locomotive is fast approaching - I'm on my way - all my lockets come with a 911, 24 hour free emergency response unit, of course).

Julia Roberts made Pretty Woman at twenty one years old and refused to do a nude scene. It wasn't like she was a big movie star - it was her first starring role after all. She made a movie about being a prostitute and became the biggest movie star on the planet without doing a nude scene (even in 199? that was pretty remarkable). I don't think her success happened in spite of  her setting this personal boundary. I think it happened because she set this boundary and then she practiced it.

Now, I'm not exactly comparing my refusal to answer the phone with Julia's refusal to take off her clothes but I kind of am (and I refuse to take off my clothes, too - in fact my customers, and Olive, demand that I don't ... in writing actually). Maybe it's time we all sat down and really got clear with our own business boundaries - who knows what kind of freedom we can create for ourselves with some structure.